Podcast #16 – How to Advertise on Facebook – Part 2.

In Part 1, our social media specialist Samantha Buckley showed the right way – and the wrong way – to boost a post on Facebook. But there’s a lot more to getting it right than merely choosing a post, and hitting the ‘Boost’ button.

Facebook’s advertising platform can be incredibly powerful, if you know how to use it effectively. One of the most effective ways of finding more clients just like the ones you already have is by creating what’s called a ‘lookalike’ audience. That’s when you create a spreadsheet of your clients – four columns with their first name, last name, email address and phone number – and import it into Facebook.

What Facebook does then – and very cleverly – is send out ‘bots’ that go find thousands more people with similar interests and demographics to your own client list.

In Video 2, Sam shows exactly how to do it, step by step.


  1. Exactly what you need from your salon software to create a lookalike list.
  2. Where to go in Facebook to upload your client list.
  3. The three step process to create your ‘lookalike’ audience.

Need help? Call Sam at Worldwide Salon Marketing on +61894439327

More FREE resources:
1. Free How-to Videos here: https://worldwidesalonmarketing.com/free-marketing-videos/

2. Free Rich Salon Owner ebook and audio book: https://worldwidesalonmarketing.com/rich-salon-owner/


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About The Author

Greg Milner

Greg Milner, CEO & Founder, Worldwide Salon Marketing. Greg is a writer, marketing consultant, direct response advertising expert and former TV producer. Since founding WSM in 2004, he's coached and guided more than 4,000 salons & spas all over the world in all aspects of marketing, both online and offline. The tools and templates he and his team have developed are used by salons & spas on every continent. He is the author of the industry-standard direct response marketing manual, Simple Salon Marketing, and the e-book Rich Salon Owner.