Podcast #18 – the ‘Big Three’ of ALL Salon Marketing

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Confused about how to market your hair or beauty business? In this episode of the Rich Salon Owner podcast, WSM founder Greg Milner coaches Illinois salon owner Ginean Jackson on the ‘Sales Thinking’ required to clarify what counts in any form of marketing.

Show Notes:

  • How everything in marketing comes under The ‘Big Three’ headings – Target Market, Message, Media
  • Why it’s important to be ‘visible’
  • How to be found by prospects searching for your services
  • What you need to know – and what you can safely ignore – about technology

Resources: 

In this Podcast, Greg refers to the industry-standard direct response marketing manual for hair & beauty salons, Simple Salon Marketing. Get an instant download of Simple Salon Marketing here: https://worldwidesalonmarketing.com/salonmarketing/

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About The Author

Greg Milner

Greg Milner, CEO & Founder, Worldwide Salon Marketing. Greg is a writer, marketing consultant, direct response advertising expert and former TV producer. Since founding WSM in 2004, he's coached and guided more than 4,000 salons & spas all over the world in all aspects of marketing, both online and offline. The tools and templates he and his team have developed are used by salons & spas on every continent. He is the author of the industry-standard direct response marketing manual, Simple Salon Marketing, and the e-book Rich Salon Owner.