Rich Salon Owner Podcast #19 – Got a nasty review of your salon? Here’s what to do!

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All salon owners fear a bad online review – and every business gets them from time to time. They can be extremely damaging for a business, and difficult to get removed. In today’s podcast, Greg talks to social media specialist and university lecturer Dr Catherine Archer of Murdoch University as she details the steps any salon owner can take to minimize the damage.

Show notes: 

  • How to keep tabs on your online reviews
  • What to do first if you get a bad one
  • What is defamation, and how to tell if you’ve been defamed.

Resources: 

The Australian Competition & Consumer Commission provides a comprehensive guide to handling online reviews here: https://www.accc.gov.au/business/advertising-promoting-your-business/managing-online-reviews

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About The Author

Greg Milner

Greg Milner, CEO & Founder, Worldwide Salon Marketing. Greg is a writer, marketing consultant, direct response advertising expert and former TV producer. Since founding WSM in 2004, he's coached and guided more than 4,000 salons & spas all over the world in all aspects of marketing, both online and offline. The tools and templates he and his team have developed are used by salons & spas on every continent. He is the author of the industry-standard direct response marketing manual, Simple Salon Marketing, and the e-book Rich Salon Owner.