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All salon owners fear a bad online review – and every business gets them from time to time. They can be extremely damaging for a business, and difficult to get removed. In today’s podcast, Greg talks to social media specialist and university lecturer Dr Catherine Archer of Murdoch University as she details the steps any salon owner can take to minimize the damage.
- How to keep tabs on your online reviews
- What to do first if you get a bad one
- What is defamation, and how to tell if you’ve been defamed.
The Australian Competition & Consumer Commission provides a comprehensive guide to handling online reviews here: https://www.accc.gov.au/business/advertising-promoting-your-business/managing-online-reviews