I’ve always found the science behind pricing a fascinating subject. So does writer and commentator William Poundstone, author of many books including Priceless, The Myth of Fair Value.
If you’ve ever wondered how businesses figure out what a product or service is worth, listen in as Mr Poundstone reveals some of the psychology behind pricing. Pay particular attention to what he says about ‘anchor’ pricing, and see how you can apply that to your own business.
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