It’s better to be different than it is to be merely better (than your competition). In today’s podcast, long-time WSM member Carolyn Evans of Absolique Hair Health Clinic reveals the brilliant strategy she used to dramatically boost her business, turning it from just another ordinary hair salon into a marketing powerhouse.

(Pay particular attention at the 12 minute mark!)

Show Notes: 

There are Riches in Niches – and in this episode, two of our long-term salon owner members tell the story of how they suddenly recognised that trying to be all things to all people was a mistake. And how, in different ways, they decided to focus on niche markets. The results – tripling their sales and revenue!

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