It’s better to be different than it is to be merely better (than your competition). In today’s podcast, long-time WSM member Carolyn Evans of Absolique Hair Health Clinic reveals the brilliant strategy she used to dramatically boost her business, turning it from just another ordinary hair salon into a marketing powerhouse.
(Pay particular attention at the 12 minute mark!)
Show Notes:
There are Riches in Niches – and in this episode, two of our long-term salon owner members tell the story of how they suddenly recognised that trying to be all things to all people was a mistake. And how, in different ways, they decided to focus on niche markets. The results – tripling their sales and revenue!
Download your free eBook and Audio Book “Rich Salon Owner” here: http://worldwidesalonmarketing.com/rso
