Salon Business Plan Template: Salon Marketing Increases Sales by 25% in One Month

rachel howe

Salon Business Plan Template: Salon Marketing Increases Sales by 25% in One Month

Here at WSM, we love celebrating YOUR success – which is why I always look forward to our monthly group coaching call. Not only do we get to talk to members who have gotten it spectacularly right, but these inspirational stories also help other members to grow their own businesses. As the old adage goes, success breeds success, and I hope Rachel Howe’s terrific achievements motivates you on your own journey.

All the way up north from gorgeous and sunny Brisbane, QLD (yes, we’re jealous!), Rachel is a young sole operator who has had some amazing results since joining us a mere 6 weeks ago. Implementing just a handful of powerful strategies contained in the Essential Salon Owner’s Marketing Toolkit®, her sales has jumped from around $8,000 –$ 9,000 per month to $12,400 – a massive 25% increase! Product sales have been even more impressive, almost doubling from $2,500 to $4,600.

But Rachel proves that not only is it possible to grow your business substantially using the Toolkit®, she also tells us how easy it was, and spills the secret on her phenomenal retail sales:

However, the most amazing part is that she managed to do all of this simply by mailing 200 existing clients on her database a seasonal offer, directly from the Toolkit®, booking in 19 clients. These sales added up to over $2,000, proving that you don’t always need to go trawling the streets for new business when you’ve got a gold mine filed away in your salon computer hard drive. And even better than that – there’s no need to re-invent the wheel. If a template directly from the Toolkit™ can help Rachel achieve these results, they can do the same for you and your salon.

Being a sole operator, the road to success can seem especially daunting – no moral support from a co-owner, no staff in the salon to help out when things get hectic. Being a member of the Worldwide Salon Marketing Inner Circle not only offers you support through coaching and meeting up with other salon owners, but also takes the stress of marketing your business off your shoulders. Everything is literally done for you – just add your salon details, and watch the money roll in…

Get Your FREE One-On-One Business Brainstorming Session with Rich Salon Owner author Greg Milner!

In this intense, free 30-minute consultation – face-to-face, on live video – Greg will analyse your business strengths and weaknesses, and give you THREE instant strategies you can use to bring more clients in, faster than ever before…

– How to fill empty appointment slots
– How to stop no-shows dead in their tracks
– What you need to do to have new clients finding you online

AND SO MUCH MORE! (Be prepared to take notes…)

Go here to get your free one-on-one coaching session. 

About The Author

Greg Milner

Greg Milner, CEO & Founder, Worldwide Salon Marketing. Greg is a writer, marketing consultant, direct response advertising expert and former TV producer. Since founding WSM in 2004, he's coached and guided more than 4,000 salons & spas all over the world in all aspects of marketing, both online and offline. The tools and templates he and his team have developed are used by salons & spas on every continent. He is the author of the industry-standard direct response marketing manual, Simple Salon Marketing, and the e-book Rich Salon Owner.