Salon Marketing: How A Text Message Made a HUGE Difference

Salon Marketing: How A Text Message Made a HUGE Difference

There’s a saying I like that goes like this:

”Little Hinges Swing BIG Doors.’

Inner Circle member Emma Grossman of Escape Day Spa in Sydney discovered the profound truth of that just last week… and took action which turned a dismal week into a blockbuster at her day spa…

Here’s how Emma (left) explains it in this interview – and, for Worldwide Salon Marketing members only, the actual text message Emma used to such devastating effect….

“Last week (Tues – Fri) was our quietest week ever, we were only about 20% booked and I was going to tell some of my girls to take time off. Last Wednesday I decided to text to just 800 clients (we have 12,000 on our database so 800 to me is very small) with a special offer – and all I can say is WOW! We are now 120% booked out, I had to bring another therapist in and we have so many people on a waiting list.

It (the text message) cost us $120 and brought in 26 more bookings valued at $2,859 in facials only (not including retail and additional services).

“Next week we’re sending out a similar offer to 5,000 clients!”

“..we are 120% booked…”

Note for WSM members: the actual salon marketing text message Emma used can be found in a separate email with the subject line ‘Emma’s text message’.

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About The Author

Greg Milner

Greg Milner, CEO & Founder, Worldwide Salon Marketing. Greg is a writer, marketing consultant, direct response advertising expert and former TV producer. Since founding WSM in 2004, he's coached and guided more than 4,000 salons & spas all over the world in all aspects of marketing, both online and offline. The tools and templates he and his team have developed are used by salons & spas on every continent. He is the author of the industry-standard direct response marketing manual, Simple Salon Marketing, and the e-book Rich Salon Owner.