Enter your website’s address here to get your FREE, comprehensive (30+ pages) Functionality Report – a $245 value – and find out the key changes that’ll turn your website into a sales and lead-generating machine.

It seems to have become fashionable – particularly in the hair & beauty business – for many owners of these businesses to put all their marketing eggs in one basket.

More and more, we’re hearing from salon owners who declare “I just use Facebook,” or “It’s all about Instagram these days.”

And worse, many are either letting their own websites go, or not even bothering to get one built in the first place. This is really, really short-sighted, damaging thinking.

Here’s why: 

1. Of all the digital media platforms you can use – and the list is a long one, including but not limited to Facebook, Instagram, Twitter, Yelp, Google and a dozen others – your website is the only one you can completely control.
2. Facebook, Instagram, Google etc – they are all controlled by the companies that own them. They can and do change the rules, often. And they can drop you like a stone, without notice. Your account can be cancelled, your access to it blocked, or the whole platform can go down. If that’s the only media option you have to reach out to your market, you’re toast.
3. Think all those people who ‘like’ you on Facebook and Instagram are your prospects and customers? No, they’re Facebook’s customers. Only Facebook as direct access to them, only Facebook has their direct contact details.
4. Your website, on the other hand, is the only digital asset over which you have complete technical and creative control. You alone decide what it looks like, what messages it carries, what functions it performs, when and how it is updated, how many pages it has, how many images it contains, what experience your visitor has, and whether or not you want to link it to other parts of the internet.
5. Your website is the only digital asset under your control that you can use to generate leads and sales the way you want to, rather than the way Facebook or Instagram or Google wants you to.
6. Unlike Facebook, Instagram and all the others, your website gets people away from all your competition, to focus on only you and your business. Once they’re looking at your website, they’re not distracted by the next salon’s post on Facebook, or another salon’s tweet or Instagram photo.
7. On social media platforms and search engines, all businesses look pretty much the same. Thanks to the platforms themselves, it’s very, very difficult to make a stand-out statement when you’re restricted by the necessary guidelines of Facebook or Instagram. (You can’t change Facebook’s layout, or background colors. It’s blue, and always will be.)

People might find your business using a Google search. But they won’t understand what you’re about unless and until they can click through to your website, and see your business the way you want them to see it, not the way Google or Facebook wants them to see it. The very first thing people will do when wanting to find out about your business is look for, and at, your website. Quite simply, if you don’t have one to visit, you are very unlikely to get their business. It’s that simple.

Having your own website is security for your business. Imagine the unthinkable – that one day, through market changes, technical disaster, or legislative changes, suddenly Facebook and Instagram were wiped out, simply disappeared from our screens. Where would that leave you if you had no website, or it wasn’t functioning properly? Dead in the water. 

So yes, it is madness for any small business to be without its own website.

But even if you have a website, is it set up to do its job properly? 

1. Is it visible – on the first page of Google – when your prospective clients are searching for a hair salon, beauty salon, a massage, a facial, a haircut, in your local area?
2. Is it easy for people to find your phone number and call you, on their cell phone?
3. Is your site set up properly to send you free leads? 

HERE’S AN EASY (AND FREE!) WAY TO FIND OUT: 

Enter your website’s address here to get your FREE, comprehensive (30+ pages) Functionality Report – a $245 value – and find out the key changes that’ll turn your website into a sales and lead-generating machine.