Hair Salon Template Superstar of the Week – Ann Marie Ryan of Hair Fx, Tipperary, Ireland
Superstar of the Week – Ann Marie Ryan of Hair Fx, Tipperary, Ireland
It’s amusing when we get questions from salon owners like ‘will this work in Boisie, Idaho/Dorset, UK/Invercargill, NZ?’
Huh? Well, I guess if people in those places don’t buy things/eat/wash their hair/live in houses/drive cars….maybe marketing a salon business ‘my’ way’ wouldn’t work. I know nothing about Tipperary, Ireland, but presumably it is populated by people who respond to my kind of salon & spa marketing. At least, that’s what Ann Marie Ryan has discovered:
“Hi Greg,This is Ann Marie Ryan in Tipperary Town,I joined the Inner Circle program and got the kit from you in July, prior to getting the kit I had been sending a new client letter, but only one, I never followed it up with any more.
Sporadically I had sent letters to clients that had not been in the salon for some months, but I was never very confident about doing this. Since September I have got a bit braver in my marketing through your constant contact via email & the website.I started a newsletter, November was my 3rd issue. I am getting a great response to this.
For Christmas I am running with (a campaign I found in the Members Only ‘sealed section’) I did in May for Mothers Day, but didn’t know then how to promote it properly at that time.My sales for September & October have seen an increase of 20% on the same months last year. November so far is 11% up on last year but we have also had different people on holidays totaling 3 weeks plus 2 members of staff out sick over the course of the last 4 weeks. One girl is on crutches & the other hurt her back, ‘I used to think hairdressing was a safe profession’.I now have the guts to go ahead with the ideas and templates you guys are constantly sending my way. Here’s to a great Christmas for all:-)‘Go n’eiri an bothar leat’ (may the road rise with you)Ann Marie