Salon Web Template: From Struggle Street to Stardom – Lisa’s Story

Inner Circle member Lisa Zwart of Honey Body in Manly, Sydney.

Inner Circle member Lisa Zwart of Honey Body in Manly, Sydney.

Salon Web Template: From Struggle Street to Stardom – Lisa’s Story


South African-born Lisa Zwart was like most salon owners; struggling to keep the business afloat while she was drowning in the pressure of work. Lisa bought her Honey Body Salon in the northern Sydney beachside suburb of Manly 15 months ago. But it wasn’t until she attended a Worldwide Salon Marketing seminar in September 2009 that the ‘lights went on’ – and her life took a dramatic turn for the better.

Two months later, she was standing in front of 700 guests to receive the local Manly Business Achievers award!

“This is my first business I’ve been running by myself and I bought it and obviously it was a growing concern. It wasn’t doing really well, which is why I had to go get clients, and I’ve just literally had to build it up. I felt like I was building it up from scratch and I think we’ve just done really well. I’ve put in a lot of time and a lot of effort and now I’m putting in a lot more smart time…So, yeah, this is my success story.

Lisa and her team, picking up their freshly-minted Business Award

Lisa and her team, picking up their freshly-minted Business Award

I never used to give myself time to market the salon business,  until I went to my Worldwide Salon Marketing seminar. On my first coaching call, my coach told me just to shut the door. You get told to shut the door and literally sit down and do your budgeting and marketing plans. Because I really wasn’t making any time before that. So, now I’m more conscious of the time, forced now to leave my business to have good marketing strategies in place.

I’ve taken a lot of the guidelines that have kind of been given to us, like the ad guidelines, how to set about doing an ad, and what not to do in an ad, and what to do in an ad, and how to make things eye-catching. Obviously, taking tips from other people. If something didn’t work for them, I can say, “Okay, well it didn’t work for them”. They’re about the same as me. I’m not going to try anything like that. I’ll try something which has worked for them, or I like to see what everyone else is kind of doing and pick up ideas. Not necessarily copying them, but definitely taking ideas off what they’ve done and trying to use the guidelines that have been shown to us.
Also, I’ve been reading a lot about the hiring staff  and I’ve taken that onboard. Because that was one of my biggest issues before I just wasn’t getting quality staff. Now I’m at a really good point where I’ve got great staff and I think it’s thanks to looking at those guidelines. Also, retailing and all of the tips and guidelines. There’s just so much information in that kit. I can pick it up today and I will read something that I didn’t read two months ago.

Lisa’s hard work has obviously been working.

“I took my whole family on safari to South Africa in December!”

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– What you need to do to have new clients finding you online

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About The Author

Greg Milner

Greg Milner, CEO & Founder, Worldwide Salon Marketing. Greg is a writer, marketing consultant, direct response advertising expert and former TV producer. Since founding WSM in 2004, he's coached and guided more than 4,000 salons & spas all over the world in all aspects of marketing, both online and offline. The tools and templates he and his team have developed are used by salons & spas on every continent. He is the author of the industry-standard direct response marketing manual, Simple Salon Marketing, and the e-book Rich Salon Owner.