Sample Marketing Plan For Hair Salon: Jane and Niki’s $200,000 Salon Sales Boost

Sample Marketing Plan For Hair Salon: Jane and Niki’s $200,000 Salon Sales Boost

Nothing, but nothing, breeds success in the salon & spa business (or any other business) like ACTION.Thinking won’t do it. Planning by itself will achieve nothing at all.

American music legend Ted Nugent says it best: “What you need most to be successful is a dream, a dedicated work ethic, and an alarm clock.”

He means it literally – getting out of bed, early, and getting stuck into it. And, as Dan Kennedy writes in his latest newsletter, in the broader sense it means “recognition of urgency, a keen sense of the passing of time, a firm and even violent rejection of the ‘if not today, we’ll get it tomorrow’ mentality.”

Our most successful Inner Circle members embrace this philosophy.

Jane Dowling and Niki Koutrakis of Talking Beauty in Hawthorn, Victoria - proof that being shy is no barrier to success.

Jane Dowling and Niki Koutrakis of Talking Beauty in Hawthorn, Victoria – proof that being shy is no barrier to success.

At the Road to Riches salon & spa marketing seminar in Melbourne on Monday, jaws dropped when Inner Circle members Niki Koutrakis and Jane Dowling of Talking Beauty stood at the front of the room and proudly revealed how their business had taken off…regardless of the economy, swine flu and any of a million other obstacles, real and imagined.

 

“In the 11 months since getting the Worldwide Salon Marketing system in July 2008, we’ve put an extra $200,000 in the bank,” Jane told the audience.

This is NOT an isolated case. And neither is it dependent on being blessed with a certain peronsality type. Jane and Niki are both very quietly spoken, shy people. Other IC member salon owners are outgoing, confident and loud. It doesn’t matter. Action is something anybody can take, no matter whether you’re a wallflower or a showgirl.

 

Lidija Siskopoulos of Enigma Hair in North Perth, WA - $24,000 from a single Toolkit membership promotion.

Lidija Siskopoulos of Enigma Hair in North Perth, WA – $24,000 from a single Toolkit membership promotion.

Lidija Siskopoulos of Enigma for Hair is another case in point. Lidija collected her Toolkit from our office on May 21. Within 72 hours, she’d made an extra $9,000 in sales, just using a Membership letter she found in the kit. In the following three weeks, that figure shot up to $19,000. Take a look at Lidija’s photo – this is clearly not the picture of shy retiring type.

Among the many hundreds of Inner Circle members around the world, we have every personality type imaginable – drivers, emotives, analyticals, amiables and every shade in between.

None of that matters.

I read recently about one of America’s top salesmen. This guy was so shy, he could NEVER sell to anybody face-to-face.

His only means of communication with prospective clients was the telephone. Yet, for decades, he was the very top salesman in his field in the entire country.

You do NOT have to be a genius, a star, a show-stopper, a leading light to be successful in this business. You just have to educate yourself on what works, get the tools, and follow the system.


Get Your FREE One-On-One Business Brainstorming Session with Rich Salon Owner author Greg Milner!

In this intense, free 30-minute consultation – face-to-face, on live video – Greg will analyse your business strengths and weaknesses, and give you THREE instant strategies you can use to bring more clients in, faster than ever before…

– How to fill empty appointment slots
– How to stop no-shows dead in their tracks
– What you need to do to have new clients finding you online

AND SO MUCH MORE! (Be prepared to take notes…)

Go here to get your free one-on-one coaching session. 

About The Author

Greg Milner

Greg Milner, CEO & Founder, Worldwide Salon Marketing. Greg is a writer, marketing consultant, direct response advertising expert and former TV producer. Since founding WSM in 2004, he's coached and guided more than 4,000 salons & spas all over the world in all aspects of marketing, both online and offline. The tools and templates he and his team have developed are used by salons & spas on every continent. He is the author of the industry-standard direct response marketing manual, Simple Salon Marketing, and the e-book Rich Salon Owner.