Scary stuff: how many prospective clients simply can’t FIND your salon…

Tamara O’Dowd of NRG Hairdressing in Leederville, Western Australia. “Business has grown by 40% in the 4 months since joining WSM and getting the My Social Salon online system…”

Every day, as Perth salon owner Tamara O’Dowd looks through her plate-glass front window to the inner-suburban street beyond, she knows that somewhere close by, at least seven prospective customers are typing ‘hair salon leederville’ or ‘hairdresser leederville’ into the search bar on their phones, iPads or laptops.

She knows this because Google’s keyword tool tells her so. And every day, one, two even three brand new clients walk through her door and hand over their cash for a hair service of some kind, having found Tamara’s brand new website at the very top of their Google search. Not just at the top of organic searches, but at the top of Google’s maps as well. (See picture below)

Every single day, day after day after day.

Think about that for a moment. I’ll do the sums for you. If a regular client is worth say, $1,000 to you in a year (roughly, $160 X 6 visits per year) then even ONE new client every single day, 5 days a week, 52 weeks a year is adding….wait for it…

$260,000 to Tamara’s annual revenue.

(click here to see videos that show exactly how Tamara did it – My Social Salon)

That’s how important it can be to be at the top of Google searches for your local area, in your industry sector. It’s now the end of October. Tamara’s website has only been live online since the end of July – 3 months. But as this image shows, it’s already dominating a very competitive geographical area, crowded with rival salons.

Being able to be FOUND by prospective customers looking for your service, in their local area, has become not just ‘nice’ to have. It’s more important than that. It’s actually costing you money, lots of it, if they can’t find you.

Here’s another image of a Google search I did just today, ‘beauty salon ulverstone’ (a town in northern Tasmania).

Not surprisingly, at the very top of the search results was a website we built for another of our members, Silvia Bell of Bohemian Beauty. Silvia’s new website has been ‘live’ for about 12 weeks…

Now, at the risk of boring you witless, this matters because of studies which show that the difference in traffic you attract – and therefore, customers – is MASSIVELY dependent on your position in search rankings. Take a look at the graph below, showing the huge drop off in clicks from Number 1 position compared with Number 2 and beyond….

Get Your FREE One-On-One Business Brainstorming Session with Rich Salon Owner author Greg Milner!

In this intense, free 30-minute consultation – face-to-face, on live video – Greg will analyse your business strengths and weaknesses, and give you THREE instant strategies you can use to bring more clients in, faster than ever before…

– How to fill empty appointment slots
– How to stop no-shows dead in their tracks
– What you need to do to have new clients finding you online

AND SO MUCH MORE! (Be prepared to take notes…)

Go here to get your free one-on-one coaching session. 

About The Author

Greg Milner

Greg Milner, CEO & Founder, Worldwide Salon Marketing. Greg is a writer, marketing consultant, direct response advertising expert and former TV producer. Since founding WSM in 2004, he's coached and guided more than 4,000 salons & spas all over the world in all aspects of marketing, both online and offline. The tools and templates he and his team have developed are used by salons & spas on every continent. He is the author of the industry-standard direct response marketing manual, Simple Salon Marketing, and the e-book Rich Salon Owner.