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Tracey-Orr1"Buying this brilliant, simple 'how-to' manual for salon marketing was the best decision I ever made for my business...I started as a one-woman operation and now I'm the biggest, most profitable salon business in town!"


- Tracey Orr, owner of Absolute Beauty, Launceston, Tasmania.

both coversThe manual comes in both beauty and hair formats, each tweaked to fit your salon or spa perfectly.

greg-2016-3-1Hi, my name is Greg Milner, founder of Worldwide Salon Marketing. As a copywriter and specialist salon marketing coach, I've spent more than a decade showing literally thousands of salon & spa owners around the world how to

STOP WASTING MONEY & TIME ON MARKETING THAT DOESN'T WORK

...and how to be laser-focused on the only kind of marketing any salon or spa should do...and that's what we call direct response marketing. Unlike typical 'branding' or image-based marketing, direct response marketing is designed purely to get your phone ringing with appointments NOW.

If you're like most of the thousands of salon & spa owners I've coached over the past decade or more, you want the phone to ring, right?

Right. But there's art and science in writing offers, promotions and ads that get attention, force people to act, and pick up the phone. If all you're going to do is put up a pretty picture with your phone number and web address on it, and hope for the best, you may as well go to the bathroom, tear up $50 notes, and flush them down the toilet.

Spending money on any kind of marketing for a salon or spa without first doing what I call the SALES THINKING is akin to a 17-year-old buying a brand new car and setting off on a cross country drive without bothering to take a driving lesson!

Simple Salon Marketing - all 313 pages of it - arms you with the knowledge and the tools to magnetically attract a steady stream of new and returning clients for your salon or spa.

Here's just a partial list of what you'll discover inside the Manual... including the downloadable templates:

  • With 313 pages of devastatingly-effective ads, flyers, posters, promotions and retail sales tools
  • Instantly Download the templated promotions - just open, edit, print or post to your social media channels.
  • Learn the 'why' and 'how' of writing promotions that work.
  • Discover the headlines and offers proven to attract clients - by hundreds of salons & spas around the world.
  • Literally tens of thousands of $$$s worth of advertising & marketing written and designed ONLY for salons & spas.
  • The manual works in both hair AND beauty

Literally tens of thousands of $$$s worth of advertising & marketing written and designed ONLY for salons & spas.

PLUS - it's GUARANTEED for a full 365 days.

Yes, use any of the the hundreds of tools, ads, flyers, promotions & proven marketing strategies in Simple Salon Marketing for a whole year...if you're not convinced you haven't multiplied your investment by at least 20 times, just email me and say so, and I'll refund every penny!  

 

“The easy marketing and selling ideas are like putting a HI - OCTANE Fuel into your car… You get to where you want to go faster, with more comfort and less “wear and tear” on yourself and the staff! Greg’s a marketing genius… Nothing new but put into Easy To Use formats with ideas that SELL! Some recent results…

74 SMS’s to clients we hadn’t seen for over 18 months offering $99.00 Style Cut & Colour to fill the gaps on a Thursday and Friday… 9 responses. 11 appointments! $1389.00 extra income with retail sales and upselling all from “Dead Clients”! Not bad for $7.40 in SMS messages!

130 Letters to Clients with children offering FREE Kids cuts over holidays when you have your Cut & Colour done (straight from the manual)… We were very happy! We entertained over 35 extra kids while their mothers “relaxed” and spent over $2500.00 in the school holidays which are generally quiet in our salon. As a salon owner, you need to invest in this salon marketing manual!" 

David Belfer
David Belfer Emphasis Hair

“I ran 2 ads from the manual 4 times in 4 surrounding newspapers for a total profit of $7,714.16.  But that's just so far. There are people coming back for a series of visits and we still have about 20 appointments on the books from these ads that have not come in yet.  I've only run the ads 4 times, because that's all the patients I can handle right now, so imagine what the results would be if I ran the ads every day!”

Dr Thalia Walkup
Dr Thalia Walkup Natural Pain Solutions

Section 1 – The Success Formula for Salon Marketing That Works

  • Examples of bad salon marketing, and why they don't work (Page 16)
  • Examples of GREAT marketing - and why they DO work (Page 21)
  • The 7 crucial 'must-have' elements to any successful marketing campaign (Page 27)
  • How to plan a marketing plan (Page 60)
  • Real life examples of successful salon marketing campaigns (Page 65)
  • Marketing to existing clients (Page 69)
  • How to increase your average client spend (Page 76)
  • Why newsletters work (Page 90)
  • Newsletter templates (Page 92)
  • Advertising on radio - the do's and don'ts (Page 106)
  • SMS marketing - cheap and effective (Page 112)

Section 2 – Marketing to Get an Avalanche of New Clients

  • What marketing should you start with? (Page 126)
  • Ads & flyers you can modify to get your salon phones ringing (Page 129)
  • The small newspaper ad that pulled 30 new clients (Page 130)
  • Another spectacularly successful newspaper ad (Page 131)
  • The ad that pulled 165 new clients in a single week (Page 139)
  • Mailbox flyers - dozens of examples (Page 152 - 175)
  • Selling certificates door to door (Page 182)
  • The new stylist campaign that brought in 84 bookings (Page 192)
  • a classic joint promotion with other businesses (Page 200)

Section 3 – Marketing to get your existing clients spending more

  • The 'Queen of Referrals' marketing campaign (Page 206)
  • New client 'thank you' letters
  • Change of Season promotions (Page 224)
  • Mother's Day promotions (Page 231)
  • School holiday special offer letters (Page 237)
  • Client memberships - how to bring in cash up front FAST (Page 239)
  • Marketing to sell more retail products (Page 254)
  • Gift Voucher templates (Page 257)

Section 4 – Special Occasions

  • Christmas campaigns
  • Mailbox flyers & postcards - use these for Facebook too! (Page 267)
  • Christmas SMS messages to existing clients (Page 269)
  • Mother's Day promotions (Page 231)
  • Email campaigns (Page 270)
  • Window posters (Page 271)
  • In-salon poster & reception flyers
  • Up-selling on the phone (Page 274)
  • Direct mail to existing clients (Page 275)
  • Mothers Day campaigns (Page 278)
  • Mother-daughter packages (Page 280)
  • Older kids (twenty-somethings) (Page 284)
  • What media to use (Page 287)
  • Valentines Day - marketing to 'significant others' (Page 292)
  • Marketing to attract new clients (Page 299)
  • How to set up Joint Ventures (Page 300)
  • Easter marketing - a brilliant, proven idea (Page 301)
  • Schools balls (Page 304)
  • Website/online/email (Page 307)

That's just a partial list of the massive number of proven promotions in Simple Salon Marketing.

AND ALL THE TEMPLATES, ADS, PROMOTIONS AND GIFT VOUCHERS ARE EDITABLE - YOU CAN CHANGE THEM AS YOU SEE FIT!

But a note of caution - be careful, whatever you do, to make sure any promotion or ad you put out contains as many of the

7 Crucial Ingredients

as possible. In other words, don't mess too much with what has already been proven to work. Sure, test and measure...but unless your marketing contains these 7 Crucial Ingredients, you're setting yourself up for disappointment.

Many thousands of hours of work have gone into developing, writing, designing and testing the strategies, tools and templates contained in Simple Salon Marketing. It is, in fact, a complete Direct Response University Marketing Course in a Box.

If you had to pay a copywriter and designer to create, just for you, all of the marketing material contained in Simple Salon Marketing, it would cost you nothing less than

TWENTY THOUSAND DOLLARS

Off course, you won't pay anywhere near that - let's face it, few salon & spa owners would, or could afford to.

Nope, you get the entire Simple Salon Marketing manual, complete with downloadable templates in Word format, so you can edit them to suit your own salon or spa, for ONLY $199, OR pay ONLY $299 and we'll ship the full 313-page manual, with ALL the templates on CD right to your door – free shipping. 

Yes, Greg! Send the Simple Salon Marketing downloadable version straight to my inbox!

Download for Just $199

Yes, Greg! I want to have Simple Salon Marketing shipped to my door!

Yes, Greg! I Want Simple Salon Marketing Shipped to My Door for Only $299

PLUS - it's GUARANTEED for a full 365 days.

Yes, use any of the the hundreds of tools, ads, flyers, promotions & proven marketing strategies in Simple Salon Marketing for a whole year...if you're not convinced you haven't multiplied your investment by at least 20 times, just email me and say so, and I'll refund every penny!  

 

"It gives you some great ideas, and direction. The ads definitely work...all you have to do is personalise them to your shop. I ran one ad costing $350 in a local free newspaper, and in the next two weeks we took bookings for $3,000 worth of treatments...it was four times the response we used to get from our standard old ads."

Heather Jacobs
Heather Jacobs Zuki’s Hair & Beauty

Here's what happens when you order your copy of Simple Salon Marketing:

If you order the downloadable version, we'll email you an instant link to download the manual and ALL of the editable templates –

OR – if you order the manual to be shipped straight to your door, we'll ship the whole manual, packaged EXACTLY as you see it above, to your shipping address, and we'll even email you your own tracking number.

So what're you waiting for?

Upgrade to Simple Salon Marketing for JUST $199 today!

Here's to great marketing,

Greg Milner 

gregmichellemcu (1)

PS: Remember, there is NO RISK to you - you have an entire year to use Simple Salon Marketing to dramatically boost your appointments and sales. If you're not completely delighted, just say so, and I'll refund you, no questions asked.

We wanted to get some of our ‘waxing only’ clients buying other treatments and products…so we took the ‘Waxing-Only Client Conversion Letter #1’ straight out of the Toolkit and sent it out to just 40 of our clients.

Off that one small mailout we made sales of $2,400 – and that was just using Letter#1 of a three-letter series that’s right there in the Toolkit!

Danielle and Brett
Danielle and Brett Ella Bache Toowoomba

I purchased my manual 3 months ago, and have been delighted with great financial results.

For example, thanks to the manual and a coaching session with Greg, I changed my 15 second TV ad in the lead-up to Mother’s Day. Now, my staff was saying "no-one will purchase this offer, it’s over $100.00 – and it’s only Mothers Day”. I was very nervous hearing this, wondering if I’d made a big mistake.

So get this!!! In the 4 days leading up to Mother’s Day, WE SOLD GIFT VOUCHERS WORTH $10,000!

Not only that, we more than doubled our average dollar spend from $50 or $60 to $140!

This single marketing event paid for my manual in one hit.

My staff of 10 have noticed great changes, not only in increased clientele, but enthusiasm and team spirit, as well as being more goal and vision focused. (They’ve even enjoyed being around me more as I am not ripping my hair out stressing all the time!)

Louanne Grasmeder
Louanne Grasmeder Ambiance

Yes, Greg! Send the Simple Salon Marketing downloadable version straight to my inbox!

Download for Just $199

Yes, Greg! I want to have Simple Salon Marketing shipped to my door!

Yes, Greg! I Want Simple Salon Marketing Shipped to My Door for Only $299

Copyright © 2016 Worldwide Salon Marketing