How to Market a Barber Shop
John Abbott of Abbotts Barber Shop in Brisbane
Over the years I’ve had many business owners come to me for marketing guidance and ask “give me a way to find a hundred new customers” or words to that effect.
And I always tell them “There is no ONE way to get a hundred new customers. There’s a hundred ways to get ONE new customer, and you’ve gotta use all of ’em.”
Having said that, if there was one piece of advice that stands out above all others, it comes down to taking Massive Action.
Like John Abbott, a member of my Private Client consulting group. John owns a traditional, old-style barber shop (opened in 1935) in the suburbs of Brisbane. His sales were falling dramatically, down 17% year on year.
So we put together a plan, and to his credit, John got out of his comfort zone and took the action required. Here’s how he describes the results…