Successful Salon Business Plan Template: NZ Salon Superstar, Bedelia Shepherd of Nelson Beauty Therapy – “My Salon Has Grown 60% In Turnover In Just 12 Months Since Joining WSM!”

Fresh back from a week in the sunny Gold Coast in Australia, there was no better way to return than to find the email below from Inner Circle Member, Bedelia Shepherd of Nelson Beauty Therapy.

Bedelia Shepherd of Nelson Beauty Therapy

Bedelia joined the program and got her copy of the Essential Salon Owner’s Marketing Toolkit® in November 2009 and has seen her relatively small Nelson salon grow over 60% in turnover into a large purpose built Medispa.

And Bedelia’s email shows that even when you are getting fantastic results from the program, things still can and will go pear shaped from time to time.  But armed with knowledge and support, it’s a heck of a lot easier to get through!

And Bedelia even offers some advice to fellow salon owners who look to blame others when things arn’t quite going right…

Here’s what Bedelia had to say….


Hi Chris

Its 6.30am and I’m up bright and early today as we are moving into our new salon!

I’m over the moon and can’t believe it, that in exactly 12 months of joining WSM we have gone from a small beauty therapy business that was doing just ok, upstairs above a bar to our new purpose built medispa !

When I received my little pink box last November I knew it was going to change my life and it truly has!!

We have grown our sales by over 60%, we have a good profit margin, we have an 83% client retention rate, and all our new salon has been funded out of turnover not the bank!

At 2.30 this morning when I climbed into bed after a full day on the floor and then packing up my salon, I read Greg’s email and saw some of the negative comments from people about how it doesn’t work for everyone bla bla… I really laughed out loud!!

This does work, but salon owners need to understand it’s not the system that doesn’t work it’s how they use the system!

Now to the salon owners who find blame in others or situations, I’ll share a little something.

……… Being the new careful planer I am, I had all my new staff arranged early for the new salon, as we have gone from 2 ½  to 5 ½.  10 days ago my new therapist started, within 2 days the poor lady had to fly to the UK as her husband had very suddenly passed away while on holiday, so of course she had to go, my other new therapist then decided that gosh, do we really work past 5pm!.. and she didn’t even start, but that was ok I thought I’ll manage this week with the 2 therapists I have and my new receptionist.

Ha … at 5.30 on Tuesday of this week one of my long term therapist said to me ” I’m quitting today”, I had about 10 mins of thinking Oh S..t what am I going to do now, but hey I’ve survived the week, looked after my own clients as well as the ones that she left high and dry, run 3 marketing campaigns, signed off 3 of our big Christmas adds, dealt with builders, painters, songwriters and website designers and I’m still in one piece, so you can see why at 2.00 a.m. this morning I was laughing my head off!

WSM gives you all the tools you need to run a successful salon, from the marketing to planning to how to overcome obstacles like I’ve had this week, it teaches you long term life skills to use within your business, I always feel like there is a gentle hand guiding me in the right direction.

Chris and Greg, I can’t thank you enough, if I’ve done this in a year imagine what the next 12 months will bring!

Kind wishes


Hair Salon Website Template Free: NZ Salon Superstar of the Week – Bedelia Shepherd of Nelson Beauty Therapy DOUBLES her salon’s turnover just one month after joining the Inner Circle Program!


Hair Salon Website Template Free: NZ Salon Superstar of the Week – Bedelia Shepherd of Nelson Beauty Therapy DOUBLES her salon’s turnover just one month after joining the Inner Circle Program!


“Thank you for your support leading up to Christmas, we have been blown away with our results. We have more than doubled our last Dec turnover and the vouchers sales bought in just under $18000.”

It’s amazing the amount of times I hear salons owners say “my accountant has advised me not to join the Inner Circle program because my business can’t afford it”.  I find it so utterly bemusing that any person would tell you to not invest in the ONE THING that is going to make you money….marketing!


Bedelia Shepherd of Nelson Beauty Therapy

And that is exactly what happened to Bedelia Shepherd of Nelson Beauty Therapy in Nelson 18 months ago when she was looking to join the Inner Circle program.  As it happened, she only joined in December 2009 and has already doubled her monthly turnover since then.  If only she hadn’t listened to that business adviser’s bad advice 18 months ago, she would be in a completely different place now with her business.   Here is what Bedelia has to say…..

WOW … I’m so excited with the results we are achieving.  Since I joined the Inner Circle program a month ago, we have doubled our turnover in that short period of time. The girls in the salon are right behind everything we are doing with our marketing and in- salon promotions. Our customers are excited and can feel the positive energy.

There is a lesson in this for me I’d love to share with you! 18 months ago I spoke to Greg and wanted to join WSM but allowed myself to be talked out of it by very well meaning business advisers! Their reasons being ‘my business couldn’t afford it’….!!I Needless to say I don’t use their services anymore!

My advice if I can be so bold is ……..your business can’t afford not to belong to WSM.

I’m very thankful and extremely grateful to both Greg and Chris for their support, and this is only such early days, but the simple saying of “surround yourself with positive people with successful business practices and your half way there” is certainly true in my case.

In the first week of January we have done the entire retail sales of last January and exactly half of the beauty sales for the whole month! We haven’t even implemented all the marketing we set out to do just yet! Now things have settled down a bit I can breathe and spend time on planning.

Really looking forward to this exciting year and seeing what I can achieve.”