Integrating artificial intelligence (AI) into Google's search algorithms has fundamentally reshaped the digital landscape. As Google strives to deliver more accurate, personalised, and contextually relevant search results, website owners and digital marketers must...
3 Ways to Keep Your Salon Sales Up with “Pandemic Proofing” Against Covid-19
Do you feel the lockdown is a disaster, or…an opportunity?
Get a FREE 30-minute “Massive Action” strategy session with WSM’s founder & CEO Greg Milner and find out how YOU can take advantage of the downtime to keep the cash register ticking over.
AND be ready to hit the ground running when the crisis is over.
Hit the button below now and choose your day and time for a free strategy session with Greg.
Thousands of salons all over the world have been forced to shut their doors due to coronavirus.
Many owners are frozen in fear.
But the crisis WILL end.
And there ARE actions you can take to prepare yourself for when the lockdown is over – when you can open your doors again.
The salon owners who are using the down-time to fine-tune their marketing and online assets are going to be in the best position to hit the ground running.
As soon as long-time Worldwide Salon Marketing member Effie Tsopolous was told to shut down her big Hobart skin care centre, she was on the phone to us.
“Help!” she said. “I need to make changes FAST to our website and Facebook pages so we can at least sell retail products, gift vouchers, and promote skin consultations by Zoom video.”
So our team of developers went to work. First, a major update to Effie’s home page:
(Click on image to go to Escape’s home page)
Then, designing a new page and uploading a raft of images of the products she wanted to sell online:
(Click on image to go to Escape’s online shop)
Next, an overhaul of Effie’s Facebook page, with a new cover photo, and tweaking the page to allow for online booking of free skin consultations:
(Click on image to go to Escape’s Facebook page)
“Being quick to make these changes and updates is already having an effect,” says Effie. “We’re getting sales online, and we haven’t even started making phone calls to clients or emailing them with links to the site.”
Here’s another example of a salon taking “Massive Action” to keep the cash register ticking over during the coronavirus pandemic.
Karen Skewes is an award-winning owner of Le Beau Day Spa in Perth. This morning, she sent out this carefully-worded email:
Do you feel the lockdown is a disaster, or…an opportunity?
Get a FREE 30-minute “Massive Action” strategy session with WSM’s founder & CEO Greg Milner and find out how YOU can take advantage of the downtime to keep the cash register ticking over.
AND be ready to hit the ground running when the crisis is over.
Hit the button below now and choose your day and time for a free strategy session with Greg.