[NEW VIDEO] How to Advertise on Facebook

If you’re not a geek, navigating the ‘back-end’ of Facebook’s advertising portal is enough to have you tearing your own hair out. 

Worse, Facebook keeps changing things, just as you get used to it. And you can spend frustrating hours just trying to work out what the heck they’ve done!

So many small business owners throw their hands in the air and give up. Or worse, just throw money at it, hoping some of it sticks.

Posts on your business page are now being shown to fewer people. Unless you boost them.

But how to do that effectively and efficiently, to ONLY the right target market, can be confusing. In this video, Worldwide Salon Marketing social media specialist Samantha Buckley walks you through exactly what to do to make every dollar you spend count.

It’s one thing boosting a post to as many people as you can. 

BUT it’s better to boost a post to people who are more likely to respond. 

And those people tend to be people like your clients, their friends, family and people with similar interests. 

How to do that? In the second video, Sam reveals how to import your own list of clients into Facebook…

After watching that, is social media marketing STILL doing your head in? 

Thankfully, you CAN get it all done for you. Regular daily posting, monthly special promotions, even specialised Google, Facebook and Instagram advertising campaigns. 

Sam and her team do the lot. Click the button below to find out more, and call Sam on +61-8-94439327. 

Greg Milner, Founder, Worldwide Salon Marketing
Greg Milner signature
Case Study: Tattoo Removal Facebook & Google Ad Campaign

Case Study: Tattoo Removal Facebook & Google Ad Campaign

Advertising on Google and Facebook isn’t about luck. It’s about having the right structure in place to capture sales or leads, and being able to measure the results – instantly. 

It doesn’t really matter what kind of business you have, the structure of the campaign is always the same. 

In this video, we’ve set up a campaign for a laser tattoo removal clinic. It happens to be in Sydney, but it could be anywhere. At the time this was recorded, the campaign had been running only four days – but it’s producing good, consistent results already. 

Click the button below the video if you’d like to know more about advertising on Facebook and Google. 

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If your Facebook ads aren’t working….here’s why!

If your Facebook ads aren’t working….here’s why!

If your salon Facebook ads aren’t working…
I stole the following from veteran Facebook marketer Cameron Steedman, because I couldn’t have put it better myself!
“The picture above is the EXACT step-by-step plan that I have developed over 5+ years advertising on social media
 
Stems from Millions of Dollars Advertising knowledge…
…and is the same plan that we implement for all of our social media marketing clients so listen closely, I know what I’m talking about…
The step by step plan is fairly self explanatory but please comment down below if you have any questions regarding its implementation.
RETARGETING!
There are so many of you that put up 1 ad and if that 1 ad is not profitable then that will determine your Facebook Ads success? REALLY?!
How often do you purchase something based on your first interaction with a business? Hardly ever right?
Multiple studies have shown that an individual needs 7+ interactions with a business to take action…
So stop thinking that someone who has never met you, who has never seen your product or service before, who doesn’t trust you yet is going to grab their credit card and buy straight away!
This is why retargeting is SOOOOO important. You should at least have 4-5 versions of retargeting ads.
Is this expensive? NO!
When done correctly your CPM (Cost per 1,000 Impressions) should be between $5-$20 (this can be much lower if you are using a different campaign objective).
This means that showing 1 ad to someone costs you between $0.005 – $0.02!
Logically, the more you show how good your product/ service is to someone and the more they trust you the higher the probability of them becoming a customer becomes.
So if you show 15 retargeting Ads to the SAME person (which you can do very easily) that would cost you $0.075 – $0.30!!
The probability of that person becoming your customer who has seen your retargeting ads up to 15 times has now skyrocketed.
THIS IS WHY RETARGETING IS SO IMPORTANT!
Not retargeting is one of the main reasons why so many advertising campaigns fail on social media.”
If you have any questions about Retargeting/Facebook’s Magic Number (50) or the Advertising Loop then please comment down below, or call the number at the top of this page, I will be more than happy to help.

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Google ads or Facebook ads – Which is Best?

Confused about whether to advertise on Google OR Facebook? 

You are not alone. Thousands of business owners are overwhelmed with the options. 

Let alone the technology itself. 

So I’ve recorded this short video to explain the differences. Watch this before you spend any money on digital advertising!

Makes sense, right?

Call me or one of my specialist digital marketing team members if you’d like any kind of one-on-one help so you don’t throw money down the advertising toilet:

+61894439327

And here’s a freebie for you: complete the form below for a FREE (Value $245) comprehensive Website Health Check of your own online presence…

[Video] Advertising on Google & Facebook – The Dumb Way, and the Smart Way

[Video] Advertising on Google & Facebook – The Dumb Way, and the Smart Way

You can flush a LOT of money down the toilet doing paid advertising on Facebook and Google, if you don’t know what you’re doing.

And one of the biggest mistakes many businesses make is throwing money at a digital marketing campaign, without thinking through the process from end to end.

And by that, I mean clicking on your own ads and seeing what happens from the prospective customer’s point of view.

Google and Facebook are the biggest publishers in the world. They make ALL their money from advertising, so advertising DOES work, obviously, otherwise…why would anybody be constantly spending money on it? 

In this video, some basic ‘sales thinking’ before you spend a dollar on any digital marketing: 

 

Makes sense, right?

Call me or one of my specialist digital marketing team members if you’d like any kind of one-on-one help so you don’t throw money down the advertising toilet:

+61894439327

And here’s a freebie for you: complete the form below for a FREE (Value $245) comprehensive Website Health Check of your own online presence…