Hair Salon Marketing Template Superstar: Message from a Doting Grandmother!
Now we’re being credited with creating babies!
At Worldwide Salon Marketing we’re dedicated to creating wealth and financial freedom for salon and spa owners. But we never thought we’d be thanked for making babies as well.
As Maureen Hardman writes, daughter and long-term Inner Circle member Cherie Underwood has been able to get married, start a family and work from home thanks to the success of direct response salon marketing she discovered in the WSM Inner Circle Marketing & Mentoring Program.
“When we purchased the salon nearly 3 years ago the old salon owner had implemented some of your strategies as she had hard copies of some of your marketing material, so at some stage she must have been a member.
“We know she had increased the business by about 25% in two years prior to her selling, due to an increase in her marketing strategies. Since joining WSM we have further increased our sales by at least another 25% by following your most recent ideas etc.
When we first purchased the business there were 2 additional full time staff (plus the owner) who had been there for a total of 9 years. They both left within 6 months, one opening up at home and taking about a quarter of the clients. (She left when Cherie returned from her honeymoon). Soon after this, with the help of the marketing templates in the Toolkit, birthday vouchers and fabulous offers, seen many of those clients return.
“We now also have someone on reception as inspired by WSM so we do not miss any calls, walk-ins etc (this is a must). The ex-employee is now working in a bar down the road (bitter sweet!). Because of this increase in sales we have put on an additional full time beauty therapist and Cherie has been able to start a family without any hesitation and will now predominantly work from home. Your stuff works and without it I may not have been blessed with a beautiful grandaughter!”