Beauty Salon Business Plan Template: NZ Salon Superstar – How Setting A Target Helped Monique Porter Sell 18 Times More Product in Just One Month!

Monique Porter of Monique Beauty Therapy, North Shore, Auckland

Setting yourself goals and targets is so important in both your personal and business life.  Without having an end result in mind, how will you be able to visualise and achieve your desired outcome?

Let’s take ‘losing weight’ as an example in your personal life.  When you set yourself that goal did you have a specific number of kilo’s in mind that you wanted to lose?  Did you write that number down somewhere or have a chart on the wall plotting your weight loss over a number of weeks?  Was there a timeframe you wanted to achieve it by? Did you reward yourself for meeting certain weight loss targets and was there a consequence if you didn’t make your goal?  Come to think of it, did you even weigh yourself to find out what your current weight is – or was the whole idea a wild stab in the dark?

It’s crucial to set goals and targets in your business life too.

In a coaching call just over a month ago with Inner Circle Member Monique Porter of Moniques Beauty Therapy on Auckland’s North Shore, she explained how she was having real problems selling retail to her customers.  In fact, so much so that Monique, who is a sole operator, was selling no retail at all to her clients.

We talked through the retailing strategies in the Essential Salon Owner’s Marketing Toolkit® ‘Selling Like Crazy Manual’ and put in place some targets.  The target set was to sell just 3 products per week over the 4 weeks (12 in total) by the time we spoke next.  Baby steps to start with, but as you’ll hear Monique surpassed these targets with ease…

“I’ve gone from selling no product at all, to selling 18 products in just a month. I Sold 3 starter packages at $65.50 each, 9 bottles of product for in-grown hairs at $21 each, 4 flax seed oil products at $32 each and and 2 nail polishes for $10 each.  That’s a total of 18 products for the month and $532 in extra revenue!”

Now that Moinque has achieved her first target, she can and has set new targets to keep this momentum going.  If every month she got 18 different clients using her products, that’s 216 clients by the end of 12 months using her product ranges at a current average sale of $29.55 each.  Of course, this doesn’t take into account that many of these client will also start purchasing more than just one product.

It’s also worth looking at what would have happened if Monique had NOT sold product to these clients, apart from missing out on the obvious extra income?

These clients would have left her salon and more than likely walked straight down the road to the supermarket or chemist (a salon’s biggest competitor) and bought their product from there.  Now the products you get from a supermarket or chemist are generally not the best, so when the client found that their skin or hair wasn’t improving, the first thing they will do is blame the salon or therapist, not the products.  So it’s unlikely that you’ll ever see them in the salon again.

So it’s extremely crucial that as experts in your industry, be it hair or beauty, you need to share your knowledge with your clients and give them the products to keep looking after themselves at home, in between their visits to your salon.  That’s what your trained to do after all!

And don’t be afraid to sell people stuff!  Let me ask you a question.  You love to shop, right?  So why are people so afraid to sell other people stuff, be it hair products or whatever.  Whether you like it or not, you and your staff are sales people in your salon.

Well done Monique on your great product sales and looking forward to hearing more success stories from you!

Sample Marketing Plan For Hair Salon: Jane and Niki’s $200,000 Salon Sales Boost

Sample Marketing Plan For Hair Salon: Jane and Niki’s $200,000 Salon Sales Boost

Nothing, but nothing, breeds success in the salon & spa business (or any other business) like ACTION.Thinking won’t do it. Planning by itself will achieve nothing at all.

American music legend Ted Nugent says it best: “What you need most to be successful is a dream, a dedicated work ethic, and an alarm clock.”

He means it literally – getting out of bed, early, and getting stuck into it. And, as Dan Kennedy writes in his latest newsletter, in the broader sense it means “recognition of urgency, a keen sense of the passing of time, a firm and even violent rejection of the ‘if not today, we’ll get it tomorrow’ mentality.”

Our most successful Inner Circle members embrace this philosophy.

Jane Dowling and Niki Koutrakis of Talking Beauty in Hawthorn, Victoria - proof that being shy is no barrier to success.

Jane Dowling and Niki Koutrakis of Talking Beauty in Hawthorn, Victoria – proof that being shy is no barrier to success.

At the Road to Riches salon & spa marketing seminar in Melbourne on Monday, jaws dropped when Inner Circle members Niki Koutrakis and Jane Dowling of Talking Beauty stood at the front of the room and proudly revealed how their business had taken off…regardless of the economy, swine flu and any of a million other obstacles, real and imagined.


“In the 11 months since getting the Worldwide Salon Marketing system in July 2008, we’ve put an extra $200,000 in the bank,” Jane told the audience.

This is NOT an isolated case. And neither is it dependent on being blessed with a certain peronsality type. Jane and Niki are both very quietly spoken, shy people. Other IC member salon owners are outgoing, confident and loud. It doesn’t matter. Action is something anybody can take, no matter whether you’re a wallflower or a showgirl.


Lidija Siskopoulos of Enigma Hair in North Perth, WA - $24,000 from a single Toolkit membership promotion.

Lidija Siskopoulos of Enigma Hair in North Perth, WA – $24,000 from a single Toolkit membership promotion.

Lidija Siskopoulos of Enigma for Hair is another case in point. Lidija collected her Toolkit from our office on May 21. Within 72 hours, she’d made an extra $9,000 in sales, just using a Membership letter she found in the kit. In the following three weeks, that figure shot up to $19,000. Take a look at Lidija’s photo – this is clearly not the picture of shy retiring type.

Among the many hundreds of Inner Circle members around the world, we have every personality type imaginable – drivers, emotives, analyticals, amiables and every shade in between.

None of that matters.

I read recently about one of America’s top salesmen. This guy was so shy, he could NEVER sell to anybody face-to-face.

His only means of communication with prospective clients was the telephone. Yet, for decades, he was the very top salesman in his field in the entire country.

You do NOT have to be a genius, a star, a show-stopper, a leading light to be successful in this business. You just have to educate yourself on what works, get the tools, and follow the system.