It’s less than 2 weeks in to 2014 and our Worldwide Salon Marketing members are already out of the blocks with a roar with emails and phone calls coming in to our office from excited salon owners telling us about their successful campaigns.
This morning I spoke on the phone with Maree Hoare, of Red Hair in Palmerston North. Maree joined us just one month ago and has shown immediately what it takes to be a successful marketer of her business.
She hasn’t sat around waiting for the phone to ring, instead she’s got straight down to business, is creating her own success and taking complete control of her business.
When Maree opened her salon this morning she noticed some gaps in the booking system later in the week. So armed with the tools she needed to fix that problem, she opened up her computer, visited the members only template website and found an SMS example that she could adapt for her own salon.
She sent the message out to just 400 people of her SMS list and within 30 minutes had no fewer than 12 bookings.
“With schools being on holiday it gets a bit quiet around this time of year in Palmerston North, I need to keep my team busy and so at this late stage it seemed a text message to my clients would be the quickest option to fill the gaps later in the week. It took me a few minutes to put the message together from the examples on the website and then I sent it out and within minutes the phone was ringing hot! The system says the SMS’s are still being sent out so I am sure I will get even more calls than the dozen we have already had in the last half an hour. But I am really happy with the result.”
The hair offer Maree sent out by text was for $79. Given that a text will cost about 10c per message that’s a $40 cost for a return so far of $948. I would call that a great return on investment.
And the message also saw at least 2 long lost clients make a booking in the salon.
Since joining WSM in December, Maree has already put in to action steps to help her work more as a marketer on her business. Could you imagine earning $948 in 30 minutes if you were cutting someones hair or doing a facial? Not likely unless you are the hairdresser to David Beckham. So Maree is already seeing the value of her time spent marketing rather than being a technician cutting hair.
And in addition to Maree’s amazing SMS campaign she also launched her mini memberships last week which she has already sold 7 bringing in and extra $1400 in income.
A massive congrats to Maree for her great start to 2014 and we can’t wait to hear more from her as the year progresses.
For WSM members, you can see the SMS that Maree sent on our members only Facebook forum. Click her now to check it out.
If you are not a member of one of our WSM programs but want to kick start 2014 the way Maree has done then click here now to apply and one of our team will be on the phone to you immediately. Or call one of our worldwide offices to speak with someone now.
New Zealand 09 476 1592
Australia 08 9443 9327
USA & Canada 250 590 0449
The ‘You Beauty Salon Tour’ is underway and the first date at Gloss Beauty Boutique in Matamata was a HUGE success!
The VIP night saw customers of Gloss Beauty be entertained with live music (from me), makeup demos from Rachael D’Aguiar and they had the opportunity to purchase one-night only special offers.
Click here to check out a video of the night
Gloss Beauty took in over $3500 sales for the night, and we raised around $500 for Look Good Feel Better women’s cancer charity. A great result all round!
And to add to that the event got some great FREE media coverage for Gloss Beauty in the regional paper the Waikato Times and also a more local paper called the Matamata Chronicle….Priceless!
Click this link to the Waikato Times article
And if that wasn’t enough, at least half a dozen customers of Gloss Beauty gave a glowing video testimonial, all raving about how amazing the salon is!!! Check out some of them below…
Gloss Beauty Testimonial 1
Gloss Beauty Testimonial 2
Gloss Beauty Testimonial 3
The You Beauty Salon Tour is about to get rolling again with dates this week in Auckland and Tauranga so be sure to check back later in the week for an update.
Or follow the Tour on Facebook or Twitter (links below)
And if you want to be involved and help raise some money for Look Good Feel Better then simply download my debut EP from iTunes with all proceeds going to Look Good Feel Better throughout May.
Auckland and Tauranga here we come!
There are some really crucial elements to any successful salon marketing ad or flyer, an attention grabbing headline, a strong offer, guarantee, use of scarcity and of course a call to action.
So when Lynette Adams of Glory Salon in Thames, Coromandel recently put together a Mothers Day campaign using a Worldwide Salon Marketing template, to run in her local paper using all the above marketing elements, she was excited about what results she would achieve.
But her excitement soon turned to anguish when the paper arrived in her letterbox only for her salon PHONE NUMBER to be missing of her ad. She checked the original and the phone number was there, but the paper had accidentally deleted it when converting the file to a PDF. The call to action was completely gone.
Now you’d expect the salon phone to be quiet as a mouse. Instead, what happened completely amazed and amused Lynette. Here’s what she emailed to me…
“I have sold 19 of the ‘out of order’ Mothers Day packages already!!! + when I saw the ad they had left off my contact details (somehow they had got deleted from bottom when converted to pdf) so they are going to run it again this week for free! Kinda cool that still got response from people without the number as they would have had to look it up.”
You see, what happened here was that the other parts of Lynette’s ad where so strong and enticing that people actually took the time to find her salon’s number in the phone book or on the net and call her to book. Her customers simply didn’t want to miss out on what was on offer. That’s pretty amazing and goes to show how incredibly effective and powerful the Worldwide Salon Marketing templates are, even when they are not used 100% right!!!
And there was one other thing that really made her ad stand out. She got the paper to print the ad upside down. Yes that’s right, upside down…except that bit was done on purpose.
WSM members can view the ad used by Lynette in the members website by clicking here now
Now I am not saying you should all leave your phone number off your ads from now on, but just imagine what would have happened if the phone number was on the ad!!! It will certainly be interesting to see how Lynette’s follow up ad goes with the phone number on it.
And Lynette went on to tell us how she had done in the last 12 months since joining Worldwide Salon Marketing…
“So happy just looked at figures up $4000 on last March!!! + I started WWSM end March last year so from 1 April to 31 March this year increased my turnover by 50% AMAZING!!! Sold $5000 more in vouchers as well =) Thanks so much for all your help really appreciate it! Lynette x”
Keep up the great work Lynette! And make sure the paper send you a proof next time!
If you want to achieve results like Lynette then call me now on ** *** **** (haha, just kiddin 09 476 1592) or email me firstname.lastname@example.org – or if you prefer you can click here to fill out a contact form and we’ll be in touch within 24 hours.
09 476 1592
0800 029 668