Beauty Salon Marketing Plan: What would you do if one of your staff did this…?

by | Nov 11, 2019 | Hiring Salon Staff, Increasing Retail Sales, Motivating Salon Staff

 

How ruthless would you be if you caught one of your staff members deliberately sabotaging your sales?

Some do it simply out of ignorance. Others do it because they just don’t care. Either way, it costs YOU money when your staff don’t sell your products, or worse, promote other people’s products…

But there can be few cases worse than this one, just posted on our private Members forum this week, from one of our salon marketing members in Ireland.

“Hi everyone I am very new to Worldwide Salon Marketing!! Just on the thirty day trial but I am amazed at the response I have gotten to an ad I ran last week so I think I am going to be joining for the long haul …

“I do have one dilemma that I would love some advise for…I over heard one of my staff members recommending a Clarins hand cream to a customer during her manicure and for the bad bit , “we don’t sell Clarins in our salon.”

Now to make a situation worse this staff member went to her handbag and got her Clarins handcream and used it on the client ….can you believe it ?

“I am so cross and upset and don’t know which is the best way to deal with this as she is very popular with clients. Any advice?”

Comment below if you have some advice for Maria, but if it was my money this employee was flushing down the toilet, she’d get an instant warning, and if she dared do it again she’d be out the door, with a swift boot up the backside for her trouble.

But the business owner must bear some responsibility for this. In most such cases, it comes back to a failure of the business owner to set the rules in the first place. It starts with a written Policies and Procedures manual which ALL employees must read, agree to and sign as part of a formal induction process.

And backed up firmly with a cover letter which in effect says “Here is how things are done here. If you agree to abide by these rules, please sign below. If not, go find another business to sabotage…”

If you’ve had similar situations arise, or can offer Maria some advice, comment below.

Hair Salon Marketing Ideas: A Salon Owner’s Story – and How You Can Copy It…

by | Oct 4, 2019 | Ask the Experts, Motivating Salon Staff, Salon Seminars, The Smell of Success

Hair Salon Marketing Ideas: A Salon Owner’s Story – and How You Can Copy It…

In 1937, Napoleon Hill wrote one of the earliest ‘success formula’ best-sellers, Think and Grow Rich. I would have titled it ‘Think, ACT and Grow Rich’.

Thinking doesn’t achieve anything by itself. The world is full of educated derelicts. Only action makes a difference. Ghandi, Mandela, Martin Luther King didn’t achieve anything by thinking, they took action and got things done.

Which is why you should read on, because here is a story of action from one of our own Members.

Lisa has been featured here before. She attended one of our Road to Riches marketing and business education seminars, and her life and business was revolutionized overnight.

Here is Lisa’s story, as emailed to me this week.

“Thank you for the wonderful support that you and the team so generously give to me.

When I look back at the way I used to let my business set my mood and how, if the staff were bickering, I would lie awake worrying that some one might leave”.

“I can’t believe the personal growth I have had in just six months alone. I would never have believed you if you told me that the way I am feeling now would happen back in July when I signed that credit card slip, joined the Inner Circle program and drove home with the Toolkit.

“Truth is I felt trapped by my own career, knowing full well that I certainly did not want to go back to working for a boss who was drowning like I was.

Thinking what I could do instead, when I love this industry (give or take a few peacocks), hair dressers are my kind of people. This industry needs help in so many ways.

“For my part I wanted to grow my business so that I stopped feeling physically sick when things went wrong at work. In just six months I have become a great boss. I have the Christmas cards from my team to prove it.
“I am learning about what my staff want and need in order to thrive in a working environment and thus return me good money on my investment. (Those I employ)

Since I attended that conference and joined your program 3 staff members in a team of 5 no longer work here, they have been replaced by passionate people and everything has improved for the better.

“Together my sales have improved consistently, over $60,000 in the same 6 month time frame and I now know where it is I want to be and what is I need to be working on.  I have the best team of hairstylists (4 of them a mere 18 years of age) and now I have the knowledge and direction that will see me continue on this successful journey.

“I have things on the go now that keep me awake with excitement. That is how I felt 8 years ago when I opened my own business, however I lost my way somewhere along the way.

“I am on the floor cutting only for two 4 hour sessions a week, to keep the loyal clients happy and I love it. And that sick feeling that comes along when something hits that’s GONE!”

 

 

NZ Salon Success: SMS Gets Maree Hoare of Red Hair 12 bookings in just 30 minutes!

by | Jan 13, 2014 | Blog, Getting Salon Clients Quickly, New Zealand, Salon Advertising Tips, Salon SMS Marketing

Maree HoareIt’s less than 2 weeks in to 2014 and our Worldwide Salon Marketing members are already out of the blocks with a roar with emails and phone calls coming in to our office from excited salon owners telling us about their successful campaigns.

This morning I spoke on the phone with Maree Hoare, of Red Hair in Palmerston North.  Maree joined us just one month ago and has shown immediately what it takes to be a successful marketer of her business.

She hasn’t sat around waiting for the phone to ring, instead she’s got straight down to business, is creating her own success and taking complete control of her business.

When Maree opened her salon this morning she noticed some gaps in the booking system later in the week.  So armed with the tools she needed to fix that problem, she opened up her computer, visited the members only template website and found an SMS example that she could adapt for her own salon.

She sent the message out to just 400 people of her SMS list and within 30 minutes had no fewer than 12 bookings.

“With schools being on holiday it gets a bit quiet around this time of year in Palmerston North, I need to keep my team busy and so at this late stage it seemed a text message to my clients would be the quickest option to fill the gaps later in the week.  It took me a few minutes to put the message together from the examples on the website and then I sent it out and within minutes the phone was ringing hot! The system says the SMS’s are still being sent out so I am sure I will get even more calls than the dozen we have already had in the last half an hour.  But I am really happy with the result.”

The hair offer Maree sent out by text was for $79.  Given that a text will cost about 10c per message that’s a $40 cost for a return so far of $948.  I would call that a great return on investment.

And the message also saw at least 2 long lost clients make a booking in the salon.

Since joining WSM in December, Maree has already put in to action steps to help her work more as a marketer on her business.  Could you imagine earning $948 in 30 minutes if you were cutting someones hair or doing a facial?  Not likely unless you are the hairdresser to David Beckham.  So Maree is already seeing the value of her time spent marketing rather than being a technician cutting hair.

And in addition to Maree’s amazing SMS campaign she also launched her mini memberships last week which she has already sold 7 bringing in and extra $1400 in income.

A massive congrats to Maree for her great start to 2014 and we can’t wait to hear more from her as the year progresses.

For WSM members, you can see the SMS that Maree sent on our members only Facebook forum. Click her now to check it out.

If you are not a member of one of our WSM programs but want to kick start 2014 the way Maree has done then click here now to apply and one of our team will be on the phone to you immediately. Or call one of our worldwide offices to speak with someone now.

New Zealand 09 476 1592

Australia 08 9443 9327

USA & Canada 250 590 0449

 

First Night of Unique Salon VIP Night ‘You Beauty Salon Tour’ A HUGE Success at Gloss Beauty in Matamata!

by | May 23, 2013 | Blog, New Zealand, Salon Events

You Beauty Tour

The ‘You Beauty Salon Tour’ is underway and the first date at Gloss Beauty Boutique in Matamata was a HUGE success!

The VIP night saw customers of Gloss Beauty be entertained with live music (from me), makeup demos from Rachael D’Aguiar and they had the opportunity to purchase one-night only special offers.

Click here to check out a video of the night

Gloss Beauty took in over $3500 sales for the night, and we raised around $500 for Look Good Feel Better women’s cancer charity.  A great result all round!

And to add to that the event got some great FREE media coverage for Gloss Beauty in the regional paper the Waikato Times and also a more local paper called the Matamata Chronicle….Priceless!

Click this link to the Waikato Times article

And if that wasn’t enough, at least half a dozen customers of Gloss Beauty gave a glowing video testimonial, all raving about how amazing the salon is!!!  Check out some of them below…

Gloss Beauty Testimonial 1

Gloss Beauty Testimonial 2

Gloss Beauty Testimonial 3 

The You Beauty Salon Tour is about to get rolling again with dates this week in Auckland and Tauranga so be sure to check back later in the week for an update.

Or follow the Tour on Facebook or Twitter (links below)

https://www.facebook.com/groups/chrissandersmusic/

https://twitter.com/@salonapps

And if you want to be involved and help raise some money for Look Good Feel Better then simply download my debut EP from iTunes with all proceeds going to Look Good Feel Better throughout May.

https://itunes.apple.com/nz/album/home-away-from-home-ep/id274794920

EP Cover Artwork

Auckland and Tauranga here we come!

 

 

NZ Success Story: Find Out What Happened When The Local Paper Accidentally Deleted The Phone Number from Lynette Adams’ Mothers Day Ad!

by | Apr 15, 2013 | Blog, Featured, New Zealand

There are some really crucial elements to any successful salon marketing ad or flyer, an attention grabbing headline, a strong offer, guarantee, use of scarcity and of course a call to action.

So when Lynette Adams of Glory Salon in Thames, Coromandel recently put together a Mothers Day campaign using a Worldwide Salon Marketing template, to run in her local paper using all the above marketing elements, she was excited about what results she would achieve.

But her excitement soon turned to anguish when the paper arrived in her letterbox only for her salon PHONE NUMBER to be missing of her ad.  She checked the original and the phone number was there, but the paper had accidentally deleted it when converting the file to a PDF.  The call to action was completely gone.

Now you’d expect the salon phone to be quiet as a mouse.  Instead, what happened completely amazed and amused Lynette.  Here’s what she emailed to me…

“I have sold 19 of the ‘out of order’ Mothers Day packages already!!! + when I saw the ad they had left off my contact details (somehow they had got deleted from bottom when converted to pdf) so they are going to run it again this week for free! Kinda cool that still got response from people without the number as they would have had to look it up.”

You see, what happened here was that the other parts of Lynette’s ad where so strong and enticing that people actually took the time to find her salon’s number in the phone book or on the net and call her to book.  Her customers simply didn’t want to miss out on what was on offer.  That’s pretty amazing and goes to show how incredibly effective and powerful the Worldwide Salon Marketing templates are, even when they are not used 100% right!!!

And there was one other thing that really made her ad stand out.  She got the paper to print the ad upside down.  Yes that’s right, upside down…except that bit was done on purpose.

WSM members can view the ad used by Lynette in the members website by clicking here now

Now I am not saying you should all leave your phone number off your ads from now on, but just imagine what would have happened if the phone number was on the ad!!! It will certainly be interesting to see how Lynette’s follow up ad goes with the phone number on it.

And Lynette went on to tell us how she had done in the last 12 months since joining Worldwide Salon Marketing…

“So happy just looked at figures up $4000 on last March!!! + I started WWSM end March last year so from 1 April to 31 March this year increased my turnover by 50% AMAZING!!! Sold $5000 more in vouchers as well =) Thanks so much for all your help really appreciate it! Lynette x”

Keep up the great work Lynette!  And make sure the paper send you a proof next time!

If you want to achieve results like Lynette then call me now on ** *** **** (haha, just kiddin 09 476 1592) or email me chris@worldwidesalonmarketing.com – or if you prefer you can click here to fill out a contact form and we’ll be in touch within 24 hours.

 

Happy Marketing

Chris D’Aguiar-Sanders

09 476 1592

0800 029 668