Do you feel the lockdown is a disaster, or…an opportunity?
Get a FREE 30-minute “Massive Action” strategy session with WSM’s founder & CEO Greg Milner and find out how YOU can take advantage of the downtime to keep the cash register ticking over.
AND be ready to hit the ground running when the crisis is over.
Hit the button below now and choose your day and time for a free strategy session with Greg.
Thousands of salons all over the world have been forced to shut their doors due to coronavirus.
Many owners are frozen in fear.
But the crisis WILL end.
And there ARE actions you can take to prepare yourself for when the lockdown is over – when you can open your doors again.
The salon owners who are using the down-time to fine-tune their marketing and online assets are going to be in the best position to hit the ground running.
As soon as long-time Worldwide Salon Marketing member Effie Tsopolous was told to shut down her big Hobart skin care centre, she was on the phone to us.
“Help!” she said. “I need to make changes FAST to our website and Facebook pages so we can at least sell retail products, gift vouchers, and promote skin consultations by Zoom video.”
So our team of developers went to work. First, a major update to Effie’s home page:
(Click on image to go to Escape’s home page)
Then, designing a new page and uploading a raft of images of the products she wanted to sell online:
(Click on image to go to Escape’s online shop)
Next, an overhaul of Effie’s Facebook page, with a new cover photo, and tweaking the page to allow for online booking of free skin consultations:
(Click on image to go to Escape’s Facebook page)
“Being quick to make these changes and updates is already having an effect,” says Effie. “We’re getting sales online, and we haven’t even started making phone calls to clients or emailing them with links to the site.”
Here’s another example of a salon taking “Massive Action” to keep the cash register ticking over during the coronavirus pandemic.
Karen Skewes is an award-winning owner of Le Beau Day Spa in Perth. This morning, she sent out this carefully-worded email:
Do you feel the lockdown is a disaster, or…an opportunity?
Get a FREE 30-minute “Massive Action” strategy session with WSM’s founder & CEO Greg Milner and find out how YOU can take advantage of the downtime to keep the cash register ticking over.
AND be ready to hit the ground running when the crisis is over.
Hit the button below now and choose your day and time for a free strategy session with Greg.
Having a great looking website is one thing, Getting traffic to it is quite another.
In Hobart, Escape Skin & Body owner Effie Tsoplouos was delighted with the brand new website our team at Worldwide Salon Marketing had designed and built, with constant input from Effie herself.
Now, she wanted to get her clients to start noticing it, browsing through it, looking at all her products and services – and spending money!
So Effie came up with a unique promotion, her “Elf on a Shelf” competition.
Elf on the Shelf is a Christmas tradition where a special scout is sent to your home from the North Pole to encourage kids to behave themselves. The idea is that Santa’s little helper watches the children by day, and each night, he or she returns to the North Pole to report on whether the children were naughty or nice.
On one of the 62 pages on her website, we placed a tiny image of the Elf on a Shelf.
Effie recorded a video and posted it on Escape’s Facebook page:
Result?
Within a couple of days, more than 60 people had crawled over every page of her website, looking for that tiny Elf.
Many found it, and filled in the form after clicking on the tiny Elf.
Even the draw was recorded on video and posted on Facebook:
So, why would you do something like this?
1) It creates a buzz of engagement and activity on social media
2) It gave the salon more than 60 new names and email addresses they might not already have. (Not everybody on your Facebook page is already a client, right?)
3) It gave the new website an immediate ‘traffic hit’ – and that tells Google the website is popular and visited by people who stay there – in this case, a long time, given they had to trawl through many pages to find the little elf.
4) And of course, that helps the ranking on Google searches – which, as we all know, is absolutely essential. Getting potential new clients finding you at the very top of Google searches dramatically increases your chances of converting them into customers.
Feel your website could do with some love and attention?
Click the link below and get a FREE, comprehensive Website Health Check and Report – and we’ll email it to you within 48 hours.
Integrating artificial intelligence (AI) into Google's search algorithms has fundamentally reshaped the digital landscape. As Google strives to deliver more accurate, personalised, and contextually relevant search results, website owners and digital marketers must...
Just recently I ran a Google search for a client's business, just to see how and where the business showed up online. Just in the first two pages of search results, I found the business mentioned in 28 different places. I told this client - he had no idea! Worse, on...
Why Was My Google Business Profile Suspended?What you need to Know? In today's dynamic digital landscape, maintaining a robust Google presence is essential for businesses striving to succeed online. One invaluable tool in this pursuit is the Google Business Profile,...
Want help with your digital advertising? Click here for more info!You can post like a man (or woman) possessed in social media. You can network like crazy, you can post videos on Tik Toc till you're blue in the face. You can run yourself ragged using all these 'free'...
In my home town, Dunsborough, a coastal holiday destination in the south-west of WA, there's great community concern about developers and their plans to build multi-storey blocks of million dollar apartments. Both the townspeople and the local council are against it....
I don’t email much these days, mainly because people get enough junk trying to sell them something. And to be fair, some of it is good stuff. But sometimes I’m compelled to write when something as egregious as this pops up in my own online world. I suppose there...
Yep, mine too, in particular, social media – goodness me, it’s just such a minefield, and so much information to absorb, it’s just hard to know what you really need to know, and what you can safely ignore.
I got my head around Facebook pretty easily. But Instagram is a whole different kettle of fish, so I had to learn that too!
And I know -‘cos I talk to a LOT of people in the salon & spa industry, just like me, that there’s a lot of confusion about Instagram and what it’s good for.
Turns out, quite a lot!
So, as part of my new Client Attraction System 2.0 online training course, we’ve produced an entirely new, 6-part video module: “Instagram Success Secrets for Salons & Spas” It’s just the first of TEN complete “how-to” modules in the Client Attraction System course, but it’s a crucial one… …because more than half a billion people use Instagram every day, you can’t really afford NOT to be in front of as many of them as you can.
Here’s just one of the six how to videos, featuring a salon that’s built its business on Instagram, with nearly a quarter of a million followers!
Now, there’s a lot more to getting Instagram right that just what you’ve seen in that video.
The new Instagram module in CAS 2.0 takes you through exactly how to
* Set up your Instagram account correctly (and there a traps for the unwary!)
* Hashtags and how to use them.
* What are Instagram Stories
* How to use Stories
* Stories for Business, and how to Re-Use Them (a great time-saver!)
PLUS a whole bunch of free resources you can download.
To find out more about the Client Attraction System, click on the image below…and I’ll see you on the next page:-)
I know many salon owners who rely almost entirely on Facebook for their bookings and sales.
It’s where you post special offers, announce new products and services, introduce your team members and much more.
But sometimes, no matter how loud you shout, it seems nobody is listening, right? Hardly anybody seems to notice, and it can be SO frustrating.
So here are half a dozen simple easy-to-do contests that can serioously boost engagement and activity among your Facebook followers.
First thing is, a Facebook contest has to be SIMPLE.
Forget messing about with third-party applications – just run a simple contest through a status update on your Facebook timeline.
The goal is to increase theengagement and reachof your business on Facebook by encouraging activity. When people LIKE, Share and Comment on your Facebook updates, you’ll get exposure to their Facebook network and increase the likelihood of showing up in their timeline in the future.
You can also use a simple Facebook contest to grow your email list. I’ll talk about this strategy last.
If you find yourself wanting to hold a more complex contest than the below, consider using one of the third party apps I mention at the end of this article.
You can have any of the six contests below running in minutes.
1 – Like to Win
It doesn’t get simpler than this. Find an incentive to give away and ask people to LIKE your page to enter.
The goal here is simply to increase the number of people that LIKE your page so that you can continue to engage with them.
If possible, use an image of the prize in the post.
This is really simple.
Ask your fans to comment on your post. The comment is their entry into the competition. Here’s a typical fill-in-the-blank example that encourages comments:
“My fav travel destination is_________________________ because __________________ Post your top travel destination to enter to win (Prize)! We’ll pick a winner from the comments at 5pm on Thursday!”
Here’s how Gummy Bear did it:
2 – Comment to Win
3 – Solve to Win
It’s just a twist on Comment to Win.
Contest entries will still be registered through comments but, in this case, you’re asking them to solve a puzzle or answer a trivia question.
Here’s a classic example:
“Guess how many jelly beans are in this jar. The closest guess will win [PRIZE]. Winner will be announced at 6 pm on Easter Sunday on our Facebook page.
The LoansbyChris Facebook page posted a series of trivia questions over several days that ultimately culminated in a single winner.
Notice that the trivia questions are relevant to his mortgage lending business…
4 – Selfie Contest
People LOVE taking selfies.
Why not take advantage of it, with an “upload your fav selfie and Win!” contest…
Such as:
“Did you go to the Beauty Expo? Share a photo you took of your weekend activities, put the pic in the comments below – if your photo gets the most ‘likes’ you win (Prize) – contest winner announced Monday at 11am.”
Here’s another one:
5 – Caption Contest
Here’s another twist on the Comment to Win contest – and this can get a LOT of activity on your page.
Be careful with the image you choose though, if you use the wrong image, it can fall flat. But a good image that’s relevant to your fan base will generate a lot of comments, likes and shares.
Here’s a winner:
6- Join Our Email List to Win
But the contest you should be concentrating on is one which gets all those fans and followers into your email list!
Having fans on Facebook is all well and good. But they are Facebook’s customers, not yours – until you can get them away from Facebook and into your mailing list.
Which is why, for example, whenever my team of specialists builds a new website for a salon, somewhere in the world, we always encourage them to instal some kind of email ‘lead capture’ device on the website.
Then you can run a competition on Facebook to drive people to your website, where they can pick up a free Gift Voucher for first-time visitors, like this one:
Discover all the essential elements of marketing your business so it can reach its full potential with the Client Attraction System 2.0
Has all this been useful for you? Don’t be afraid to comment below…oh, and we have TONS of marketing ideas, courses, templates, video how-to material, social media graphics – all instantly downloadable in the Client Attraction System…go take a look here: https://worldwidesalonmarketing.com/client-attraction-system-2-0/
I speak with many salon owners who tell me, “I post on Facebook from time to time, but I don’t really know what to post and when.” Other times they say, ”I know I should be on social media more, and I need a plan of attack.” Well thankfully I know a thing or two about salons and social media.
When I started using social Media in my salon it was still relatively new and I didn’t really know what or how to use it as a business tool. After I sold my salon, and before I joined Timely Salon Software, I ran a small social media consultancy business I was able to see first hand how much of an impact social media could have on a business. I was able to grow salon businesses, increase profits, and strengthen relationships between the salon and their clientele. Here are some of the tips I’ve learned on how to get a business started with social media.
The secret to doing well on social media is to know your audience intimately. What type of client do you want to attract? Who are the clients you have in your salon now, and do you love to look after them when they’re in your chair? We all have clients who complain, moan and are never happy with what we do, but they still keep coming back and causing you grief. Lets not focus on attracting more like them. You can be picky about who you you choose to promote your business to.
Build a clear picture of who your perfect client is and give her a name. Build a virtual profile based on what she does, where she goes, and what personal values she has. Let’s start by giving her a name – we’ll call her Jessica. What social media platform does Jessica use? Is she in her 50’s and and in need of a regular colour touch up, or is she in her early 20’s and wanting to look like the latest celebrity? You’ll speak differently to Jessica depending on who she is as a person.
Once you know who Jessica is, you can speak directly to her in all of your business marketing. This starts with picking the right social media platform. If Jessica is 45-55 year old career woman, she is more likely to be on LinkedIn and Twitter than on Instagram and Snapchat, so take that into consideration when choosing your social platform. The 25 year old Jessica who loves to follow celebrity fashion might hang out in Instagram to keep up with the Jenners and Amy Pham, so making sure you have a presence on the right platform for your business is the first step.
My advice would be to nail Facebook before you venture out onto other social platforms, since everyone is on Facebook.
Now you know where Jessica hangs out online, it’s time to start sharing with her.
Show Jessica who you are as a brand and salon team. Post pictures of the hair you do or real things your team get up to outside of work, like courses they attend and team building activities. Continue the real conversations you have inside your salon on your social media pages.
It’s important to be relevant with what you post. There are so many pages posting so many things but you need to be known for something on social media. You’re a hair salon, so post things that are about salons or come from a hair salon’s perspective. For example, a picture of a cute dog is not relevant to your salon, but if the dog has a very cute hairstyle or has come in with a client, it might be.
Also remember that everything you post should be directed at Jessica. Keep in mind that you’re speaking to her. Before you push send, ask yourself if what you’re posting is relevant to your business and interesting to Jessica.
The final thing to keep in mind is that social media is about a conversation. It starts inside your salon business and should be continued through your social pages between salon visits. Hair salons are not only about doing hair; they are a place where we build strong client-stylist relationships, which adds significant value to the salon experience. Social media allows you to build and strengthen those relationships by maintaining your rapport outside your place of business.
Social media doesn’t need to be a challenge if you see it as a way to continue your customer conversations and build relationships while they’re away. Of course to do this you need to know who you’re speaking to. Creating a profile of your perfect client will allow you to speak directly to them and keep them interested in who you are and what you do. Use this as a guideline when deciding what to post and when, and you will do just fine on your salon’s social media. Good luck out there!
Marketing & Business Development Manager at Timely Software. After 20 years of owning an award-winning salon and 3 years running online marketing businesses,Larissa knows first-hand how hard it is to keep up with the evolving digital landscape, while keeping clients happy and looking after the day-to-day pressures of running a business. larissa@gettimely.com
![[VIDEO] Anatomy of a Successful Salon Website/Social Media Promotion](https://worldwidesalonmarketing.com/wp-content/uploads/2020/01/Elf-on-a-shelf-salon-promotion.jpg)
Elf
Get a FREE 30-minute “Massive Action” strategy session with WSM’s founder & CEO Greg Milner and find out how YOU can take advantage of the downtime to keep the cash register ticking over. 
“Being quick to make these changes and updates is already having an effect,” says Effie. “We’re getting sales online, and we haven’t even started making phone calls to clients or emailing them with links to the site.” 
![[VIDEO] Instagram – how to use it to grow your salon](https://worldwidesalonmarketing.com/wp-content/uploads/2019/10/Instagram-salon-spa-marketing.jpg)
