by Greg Milner | May 7, 2008 | Getting Salon Clients Quickly
|Text message marketing can get great results…but it still comes down to the OFFER
Salon Marketing Plan Using Salon Template SMS to ‘Raise the Dead’
WSM member Ian Simonsen from Gallery Hair Design in Auckland, New Zealand, wanted to get more clients in the door.
In particular, he wanted old clients back in, and to fill some empty appointments Monday to Wednesday. To keep the marketing cheap we created a very powerful offer that was NOT discounting, and Ian sent this salon template offer in a text message to 500 clients he hadn’t seen in 3 months or more. The offer went out on a Friday afternoon.
The promotion to ‘raise the dead’ has had spectacular results – and a brilliant return on investment.
Within three days Ian’s salon marketing plan had booked in 26 clients for a cut and color on Monday, Tuesday and Wednesday. This promotion cost Ian about $100 (at 20 cents per text message). Talk about great results for his marketing dollar…he made over $5,000 from this single Inner Circle promotion.
But why spend money on test messaging – when you can send promotions via Push Notifications in your Mobile Phone App for FREE!
by Greg Milner | Mar 25, 2008 | Salon SMS Marketing
Salon Marketing: How A Text Message Made a HUGE Difference
There’s a saying I like that goes like this:
”Little Hinges Swing BIG Doors.’
Inner Circle member Emma Grossman of Escape Day Spa in Sydney discovered the profound truth of that just last week… and took action which turned a dismal week into a blockbuster at her day spa…
Here’s how Emma (left) explains it in this interview – and, for Worldwide Salon Marketing members only, the actual text message Emma used to such devastating effect….
“Last week (Tues – Fri) was our quietest week ever, we were only about 20% booked and I was going to tell some of my girls to take time off. Last Wednesday I decided to text to just 800 clients (we have 12,000 on our database so 800 to me is very small) with a special offer – and all I can say is WOW! We are now 120% booked out, I had to bring another therapist in and we have so many people on a waiting list.
It (the text message) cost us $120 and brought in 26 more bookings valued at $2,859 in facials only (not including retail and additional services).
“Next week we’re sending out a similar offer to 5,000 clients!”
“..we are 120% booked…”
Note for WSM members: the actual salon marketing text message Emma used can be found in a separate email with the subject line ‘Emma’s text message’.