NZ Salons – Here’s a Great PR and Marketing Opportunity for You!

Would you like to hold a hugely successful VIP night in your Salon?

Would you like to be part of one of the most unique Salon Events ever?

How would you like free media and publicity that you simply couldn’t pay for, let alone afford?

How would you like a salon FULL of happy customers and a till bursting with sales?

And how would you like ALL the marketing of this event designed and done-for-you?

It seems some salons are struggling to excite and attract new customers.  In a world where most of your clients spend time on social media how do you ‘sell’ to them if all they want to do is be social?  After long thought and brainstorming we realized that the trick is to get other people talking about you.  LOTS of them!  In this day and age PR (Public Relations) has just as much place in a small business as does traditional marketing.

So I came up with an idea…

The month of May just happens to be ‘NZ Music Month’ the time when we celebrate everything kiwi about music.  So here’s my idea to get some good publicity for your salon.

You may or may not know that in my ‘other life’ outside of being director of Worldwide Salon Marketing I am a professional musician.  I have played in excess of 1600 performances throughout NZ and have supported some NZ greats like Tim Finn (Crowded House), Dave Dobbyn, Anika Moa, Evermore and even had a single released on a NZ on Air Hit Disc with the likes of Neil Finn and the Top Twins!

But you don’t have to take my word for it, here’s what long time WSM member Lisa Van Dyk of Gloss Beauty Boutique in Matamata had to say… “What a great and fun idea to help salons get some positive publicity.  Chris is a truly great performer, has an amazing voice and very talented on the guitar – in fact I got him to play at one of my events in the past, the crowd just loved him.  When he told me about the salon tour I immediately said, book me in!!!” 

So, in May I will embark on what some may call the MOST unique music tour ever!

And I’d like your salon to be part of that.  A venue, no less!

The uniqueness of such an event – a ‘Salon Tour’ with a musician turned mentor and actress turned staff coach (yes, Rachael has another life too…) would in itself draw media attention.  And the local/national media are screaming out for stories like this!

The event will be run as a VIP night (or day) in your salon and here’s what you will get:

  1. 45 min – 1hr acoustic set from Chris Sanders. The music will be a mixture or NZ classic songs and some of my own originals (non invasive easy listening music).
  2. Your choice of 45 minute makeup demo, 30 minute hair-up demo or 30 minute ‘Advances in Anti-aging’ presentation from re-knowned industry guru Rachael D’Aguiar (If you stock a makeup range then Rachael can use this range and help you make sales).
  3. We will also assist to MC the night.
To book or find out more details simply call us NOW on 0800 029 668 or email

You’ll get designed and written for you VIP night invites, tickets, mailer campaigns, posters, email campaigns, PR and media releases to local and national media and potentially (we hope) radio/TV interviews.  What’s more we will create a video diary/documentary to be released after the tour and give your salon even more coverage!

And we will help you develop packages that you can sell on the night to make lots of money too!!!

If you are interested in being involved with the most unique tour ever then there are 2 package options available:

Package 1:

Includes performance from Chris Sanders, your choice of demo from Rachael D’Aguiar and assistance with MC at the event.

Investment:  Base fee of $450 + gst

Ticket Fee:  $30 per person ($15 to Us, $15 to your salon).


Package 2:

Includes performance from Chris Sanders and assistance with MC at the event.

Investment:  Base fee of $300 + gst

Ticket Fee:  $30 per person ($15 to Us, $15 to your salon).


To book or find out more details simply call us NOW on 0800 029 668 or email

This is a fantastic opportunity for you to not only get some publicity for your salon, but also to make some money through sales of packages and products at the VIP event, get some help from industry experts AND let your hair down a bit too!

AND AS A SPECIAL BONUS you will get a 1 hour one-on-one training session the next day from either myself or Rachael (marketing or staff coaching, your choice) to help you maximise the success from your event.

If you are interested then get back to us quickly to discuss dates.  We have already booked in some dates with salons so would hate for you to miss out – we are only offering maximum 15 dates throughout May.

Here is a Calendar of when we will be in your area and what is still available.

May 1: Auckland (Opening Night Venue TBC)

May 2: Gloss Beauty Boutique, Matamata (BOOKED)

May 3-4:  Tauranga & Bay of Plenty (Still available)

May 8-11: Central North Island, Hawkes Bay & Taranaki (Still available)

May 15-18: Wellington & Nelson (Still available)

May 22-25: Christchurch, Dunedin and Otago (Still available)

May 28-29: Auckland (Still available)

May 30: Xpertise Hairdressers, Kaikohe (BOOKED)

May 31: Body Divine, Kerikeri (Closing Night BOOKED!)


To book or find out more details simply call us NOW on 0800 029 668 or email

Looking forward to holding a a hugely successful VIP night in your salon soon!


Chris Sanders
09 476 1592
0800 029 668