About 18 months ago, the Milner household acquired a new member; an Australian Cobberdog puppy we called Digby, after my late father.

He rules our life, tells outrageous lies, and steals everything that’s not nailed down. But of course, we adore him. It’s hard not to fall instantly in love with a puppy.

There’s an old saying in marketing; if you wan to sell an expensive, ‘luxury’ product, sell on emotion, not logic. And there’s no wallet-opening buying decision more emotional than looking into the eyes of a cute pup.

Digby came to us from Western Australia’s only breeder of Cobberdogs, Deb Reuben’s Alkira Australian Cobberdogs in Margaret River. Digby’s sister Daisy had given birth to six girls, they’d be ready to go to new homes in a few weeks, and Deb had no buyers lined up.  Since we already manage the marketing for another business of Deb’s, she approached us for help. These puppies would be ready for new homes in just three weeks. 

My gun digital marketing specialists took over. Within days, Deb had a flood of inquiries, deposits paid, and more coming in. 

Here’s how that happened: 

First, I told Deb she must record a short video with the pups. I wanted this for a landing page, to take inquiries from a Google ad campaign we were about to set up. 

By the following day, we had that video:

Next, I told Deb to get testimonial videos from owners of earlier puppies she’d sold.

Here’s just one of them:

Once the landing page was ready to take traffic, our digital advertising specialist Golda created a targetted series of Google ads. They look like this: 

Within days, Deb’s inbox was filling with inquiries like this:

Want help with your digital marketing? 

Book a discovery call with Greg here!