Another 16 salons & spas joined the Inner Circle marketing & mentoring program at our Road to Riches seminar in Perth this week – no doubt many of them attracted by not only the done-for-you marketing tools in the Essential Salon Owner’s Marketing Toolkit™ but also by the unique system we use to help them find quality staff.
The WSM Staff Finder service – free for Inner Circle members, $195 for non-members – uses a combination of offline and online systems to drive quality job prospects direct to the salon owner.
Mario Raia of Ethos Salon in Washington State – instant respones from Staff Finder system
One of our recently-joined members in the US, Mario Raia of Ethos Salon in Washington State, got an instant response when he used the system, starting with a small ad on the online classifieds services craigslist (www.craigslist.org)
“I already got 3 prospects today. Wow!! I used a service called www.craigslist.orgin the Portland, Oregon Market.
Here is my copy:
Free Report for Stylist and Esthetician Jobs
Attention Hair Stylists & Estheticians! FREE Special Report – valued at $29 – reveals the crucial questions you MUST ask – and get answers for – BEFORE you agree to take on a different job. There are no obligations, and we will not be trying to sell you anything. This is just our commitment to try and improve the industry we are in. Download the report at: www.saloncentral.com/ethos-salon.html
IC member Carolyn Evans of Zash Hair Design in Sunnybank Hills, Queensland – 14 job applications from a single online ad.
IC member Carolyn Evans of Zash Hair Design in Sunnybank Hills, Queensland, had even better responses, when she placed her small ad on another online jobs service, driving prospective staff to the special web page we set up for her:
“Just to give you some feedback, I have had 14 contacts from my job ad – and the quality of applicants is much higher than any other means of advertising I have used in the past.”
Worldwide Salon Marketing: Hard to find Staff? Here’s how to get a flood of applications…
Peter Drucker is widely recognised as the world’s most famous business consultant, who declared that “Because its purpose is to create a customer, a business has two and only two functions: marketing and innovation. Marketing and innovation produce results. All the rest are costs.”
Which is perfectly true, and in the beauty business, one of those costs is unavoidable; staff to deliver the innovation (or service) to the customers your marketing is bringing in.
Aside from marketing issues, finding the right staff is by far the biggest challenge facing 99% of salon owners. Which is why we developed a unique way to at least partly solve that challenge, and it’s brilliantly successful.
“We’ve used this method twice… both times, we had inquiries from prospective staff members within minutes of placing the ad. In fact the first time we used it, we had no fewer than 47 applications within two weeks, and hired two fantastic new team members right off the bat!” says Rachael D’Aguiar of D’Aguiar’s Hair.Skin.Nails in Auckland, NZ
And this works no matter where you are in the world. (And it’s FREE for Inner Circle members.) Here’s how it happens…
Step #1: you download a Free Report in Word format. The report is titled
“The Crucial Questions You MUST Ask – and the Answers You Need – Before You Sign Up for Any New Job.”
Step #2: You modify the report to suit your salon, and email it back to us.
Step #3: We upload the report to a special web page we create for you.
Step #4: You run a classified ad in the employment section of your local paper, and/or online. This ad (we give you the wording) directs prospective staff to the website where they can enter their name and contact number, and only then download your Free Report.
Step #5: You get an instant email with that person’s contact details.
Bingo! You’ve instantly captured the names and contact details of anybody who is obviously wanting a change of job!
We provide this service free for Inner Circle members. Non-members pay $329 and they can run the ad for as long as a month.
IF YOU WANT NEW STAFF NOW:
Inner Circle members: email Karan in our office karan @ worldwidesalonmarketing.com and he’ll organise it all for you, free.
Non-Members: call our office to inquire about pricing. Australia: 08 9381 6621, USA 602.490.0637.
Salon Marketing Strategies: How to CUT Staff Absenteeism to ZERO!
Had an interesting conversation with one of our Inner Circle members this week.
Like most salon & spa owners, Michael Curtis’ Blush Day Spa has suffered for years from the whims of some staff members who would habitually, without notice, report in ‘sick’ – and leave the rest of the staff to carry the load, upsetting clients, costing revenue and profits, and causing Michael to lose hair he can’t afford to lose.
But four months ago, Michael ‘cracked the code’.
Michael Curtis eliminated staff sick days with some rigorous filtering
Traditionally, Blush would lose between ten and 21 staff days every single month. Add it up, and it amounts to an awful lot of distruption and lost business. But for the past four months, Blush has
not lost a SINGLE DAY!
How could this be? Well, Michael first purchased a simple, but powerful system of staff recruitment developed by our own recruitment specialist, David Osborne. (It’s called the Salon Owner’s Recruitment System and you can buy it here for $AUD597)
Using the system, Michael put every single job applicant through a rigorous ‘filtering’ – and then, once he’d got it down to a short-list, sent it to David who put each applicant through a special personality/suitability test that had nothing to do with technical skill and everything to do with a person’s psychological ability to contribute to a positive and enthusiastic team.
According to Michael, ‘aside from joining the Inner Circle program, getting David’s system and putting our staff through this testing process is the single most profitable and biggest business-building thing we have ever done in the ten years we’ve been in the spa industry’. If ONLY we had known about this a decade ago we’d be that much further in front, it’s not funny’.
Listen in as Michael talks about this ‘company-making’ advance.
As I’ve said many times, any fool can get customers in the door, given the right marketing tools and enough action. Shake enough trees, and you can’t help have money fall out of ’em. But many good marketing campaigns have been ruined by sloppy systems, lousy staff and an active Sales Prevention Department at the back end.
If there’s enough interest among Members, I may run a special Group Coaching call (IC members only) with both David and Michael as my guests, so more of our Members can get the obvious business-building benefits of zero staff absenteeism that Blush is enjoying.
Check out these salon business building resources from Worldwide Salon Marketing.
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