Salon Marketing Tools: Salon owner Nicole Bertrand – from $30,000 in Dec. 09 to $144,000 in December 2010. Here’s how….

Listen in to this audio interview…

There IS a phenomenon among certain types of entrepreneurial salon owners. A phenomenon that, once triggered, creates more activity, more business, more profits, than they ever previously imagined possible.

Such a phenomenon has just happened to one of our long-term Inner Circle member salons, Blush Professional Beauty Touch, owned by Nicole Bertrand, in Sale, Victoria.

In just one year, Nicole’s business has grown from takings of just $30,000 in December, 2009, to a staggering $144,000 in December 2010.

Even better; her entire quarterly sales in 2009 averaged just $45,000. That’s considerably less than a single month’s takings now, just a year later.

Now, for those readers who immediately scoff and think ‘oh, that’s probably because her salon is in the middle of a wealthy, free-spending city area…. think again.

Her salon is in a little country town over 200 kilometres east of Melbourne.


Press the ‘play’ button and eavesdrop as Nicole explains exactly how she grew so big, so fast…


Marketing Your Salon Business – How to Think Outside the Box; includes example

Marketing Your Salon Business – How to Think Outside the Box; includes example


Most owners of small businesses get that ‘can’t see the wood for the trees’ feeling from time to time. I’m no different, so I know that when you’re wearing the blinkers, it’s hard to recognize opportunities even when they hit you over the head.

Mark & Shelly Gibbs owned a struggling hair salon in Melbourne, Victoria….Inner Circle membership and the Toolkit not only gave them the tools to get their salon pumping, it gave them the confidence to look ‘outside the box’ and branch out into other money-making ventures – like motorbikes for junior clients to sit on!

Not so for Mark and Shelly Gibbs, Inner Circle Premium members of Shellmark Hair Shack in Kilsyth South, Victoria (Australia).

As Mark says,

“When we joined WSM 12 months ago, we were in deep s**t, I couldn’t pay the bills or the rent, and the computer was in ‘sleep’ mode most of the time.”

How things can so quickly change. A year on, Mark and Shelly have not just one, but THREE successful businesses – the salon itself, an associated business selling kids’ cutting chairs in the shape of mini-motorcycles (see downloadable pdf) and a car washing business!

“You saved our salon,” says Mark.

To merely accept Mark’s plaudits with gratitude would be telling only part of the story. What Mark fails to acknowledge is the fact that all we at WSM did was give him and Shelley the tools; they provided the motivation, drive, enthusiasm and persistence.

It’s worked, brilliantly; for example, when they put the motorbike ‘chair’ in the front of the shop, their takings for kids’ haircuts soared by 84%.


Mark & Shelly did a JV deal with their software supplier, in an editorial-style iinsert in a big trade magazine, promoting both the software AND their new kids’ chair business. Right click on the picture and ‘save as…’ to download the complete story in pdf format.

And check this out: Mark and Shelly bought some software to help run their salon more efficiently – and then did a Joint Venture deal with the software manufacturer to promote the software – and the kids’ hair chairs – via a special double-page spread in a major trade magazine.

That’s doing some serious ‘outside-the-square’ thinking. (Right-click on the pic and download the full magazine feature story.)



Hair Salon Marketing Plan: How This Salon Got 165 New Clients in ONE Month – Special Group Coaching Call for Inner Circle Members

Hair Salon Marketing Plan: How This Salon Got 165 New Clients in ONE Month-Special Group Coaching Call For Inner Circle Members

Motion Beats Meditation, Every Time – Hit ‘Play’ on audio below.

First, some interesting news that belies all the gloom and doom. International research and survey firm Synovate reports that a poll of 11,500 people in over a dozen countries found 41% of people plan to spend the same amount on beauty products and services as they did before the downturn, while only 27% said they would cut down. (source:

And there are other signs (hard to find in the mainstream press) that the outlook is not ALL thunder and lightning for 2009. China? The most recent figures I can find indicate China’s growth will ‘only’ be around 7% this year. ONLY 7%?? In any other country, 7% growth would produce dancing in the streets and joyful public fornication.

There are other indicators that the world hasn’t actually stopped turning. Principally from our own Inner Circle members. I love it when I hear from members who are truly kicking some serious butt… despite the ‘recession’, without regard to any and all obstacles put before them, regardless of nay-saying friends, family and/or staff, while ignoring the self-fulfilling talk of gloom and doom.

Like Chicken Little, for some people the sky is always falling in. For a few (certainly most of our Members) what falls out of the sky is money.

Nadia Valerio of Valerio Hair in Doncaster, Victoria. A real 'action woman'.

Nadia Valerio of Valerio Hair in Doncaster, Victoria. A real ‘action woman’.

Among them, Nadia Valerio of Valerio Hair in Doncaster, Victoria.

Most salons struggle to fill chairs/treatment rooms at this time of the year. Nadia and her staff of 11 are struggling to keep up with the sheer volume of clients, all brought in using simple ads, flyers and sales strategies from the Essential Salon Owner’s Marketing Toolkit™

Get this: In November last year Nadia took an ad from the Toolkit and ran it in the local paper. The salon was run off its feet, in just five weeks they took in no fewer than

165 NEW clients.

(MEMBERS: Log into the Members Only ‘Sealed Section’ and you’ll find the ad that Nadia used under “Getting New Clients – Hair”)

That result was achieved despite what many would see as a massive handicap – located in a huge shopping mall with no fewer than EIGHT directly competing salons.

“Every client that came in the week after then received a $10 welcome letter/gift voucher to come back to the store and so far in 8 weeks of the first ad going to print 45 of those clients have come back, it has been the most amazing response, I could not have asked for anything more and this is just a start. We have put together a plan for the next 6 months and can’t wait to put it all in to play. Once again thank you WORLDWIDE SALON MARKETING you have taken my business to the next level,” writes Nadia.