The dumbest salon business advice

herbal activI’d be filthy rich if I had a dollar for every time a salon or spa owner has told me “My product suppliers provide all the marketing I need…”

The image you see here is the kind of marketing ‘advice’ some product suppliers are handing out to their retail partners. (I’ve blotted out the name of the product to save embarrassment.)

“Business growth is easy with (name of product):

  • Advertise your unique service
  • if the ad pays for itself, run it again”

Wow. Brilliant. So that’s all there is to it. Gosh, and here I was, misguidedly thinking for all these years that business growth was a whole lot more complicated than that. Silly me.

Sarcasm aside, the ‘advice’ above unhelpfully fails to address quite a few crucial questions, such as:

  1. Who is the Target Market for my advertising?
  2. What do I say in my ad that will appeal to that particular target market?
  3. What offer should I make to them?
  4. How do I get them to pick up the phone and order now, rather than next week, or next month?
  5. How to I prove that what I’m selling them actually works?

To advertise anything effectively, you need great answers to those questions.

Fortunately, you don’t need to dream up all that stuff yourself. As a Member of our Salon Accelerator program, you get instant access to more than 1,500 tested, proven, done-for-you salon & spa advertising templates.

The writing and graphic design has been done for you. All you have to do is download, edit to suit your salon, and send to print.

NO CONTRACTS. Find out more here.




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– How to fill empty appointment slots
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– What you need to do to have new clients finding you online

AND SO MUCH MORE! (Be prepared to take notes…)

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About The Author

Greg Milner

Greg Milner, CEO & Founder, Worldwide Salon Marketing. Greg is a writer, marketing consultant, direct response advertising expert and former TV producer. Since founding WSM in 2004, he's coached and guided more than 4,000 salons & spas all over the world in all aspects of marketing, both online and offline. The tools and templates he and his team have developed are used by salons & spas on every continent. He is the author of the industry-standard direct response marketing manual, Simple Salon Marketing, and the e-book Rich Salon Owner.