Husband-and-wife team Tim & Kanna Reilly’s Body Solutions Laser & Skin in Scottsdale, Arizona, grew 63% in 2009 – after a massive 500% increase in 2008 – thanks to the marketing and ‘sales thinking’ tools in the Inner Circle marketing & mentoring program…
Hair Salon WordPress Template: The Beauty Business that Grew 63% in 2009
Economically speaking, was 2009 the worst year since the great depression or was it a year of salon business growth and prosperity?
Well, it depends on who you ask. For us it was a great year, better than 2008 in fact. For many small business owners in our industry it was a year filled with financial stress and for a large number of salon owners – complete financial meltdown.
Thanks to the tools and strategies that we learned from the Worldwide Salon Marketing Inner Circle program we were able to turn our failing medspa into a highly successful and profitable business. For us, 2008 was a great year; we grew more than 500% over 2007.
At the end of 2008 we sat down to establish our goals for 2009. Could we possibly expect to have a better year in 2009 than 2008? Expect may not be the right word, but we certainly planned on having a better year.
Planning may certainly be the key. An old college professor of mine used to love saying, “Plan your work and work your plan, if you fail to plan you can plan to fail.” Those words have meant more to me now as a business owner than they did as a student.
It’s all about planning. Success doesn’t come knocking – looking for you. It won’t break down your door and insist on coming in. You have to go after it; hunt it down and claim it for yourself.
Plan your marketing for an entire year. Inner Circle members should have received a big full page calendar for 2010.
This allows you to look at the whole year in one glance. Commit to marketing consistently every week. You might not know exactly what your marketing offer will be on April 5th yet, but just know that on April 5th you WILL have something ready to go. That kind of marketing commitment done on a regular basis will create momentum, and momentum, like a wave, will pick you up and carry you towards your goal.
Thinking about marketing without taking any action steps to put those ideas in motion is a waste of time.
You must act on your ideas and then track your response. If the response was good, then do it again. If your response was bad, you need some new ideas. What, you don’t have a ton of fresh new ideas just waiting to burst forth from your brain??
Hmmm…reminds me of a high school English teacher I had. He used to say, “Smart people learn from a dumb person’s mistakes, but wise people learn from a smart person’s mistakes!” So be wise, don’t be smart. Use tools, strategies and ideas that have already been proven to work. Don’t try to reinvent the wheel. You can grow your business in record time IF you have the right tools and IF you take action to implement those tools.
We did and that’s why our 2009 was 63% higher than 2008; it was our best year yet!! You’ll have to excuse me now, I have to go set our 2010 business goals!
