Donnah King (second from right) and staff at Envy in Coffs Harbour, NSW. “600 new clients in 6 months from using Toolkit-style marketing…”
Salon Gift Certificate Template: 600 New Clients in 6 Months – Inner Circle member of the Week Donnah King
Back in May when Donnah King bought a run-down salon in Coffs Harbour, New South Wales, it ‘looked like a sex shop’ as she describes it.
“Blacked out windows, purple everywhere… it was awful. The two remaining staff were sitting around doing nothing – because there were no customers coming in, not surprisingly – so I set about renovating. Two weeks later I got a flyer in the mail about your Road to Riches seminar in Sydney.
‘I took the senior stylist down with me, more as a treat for her than anything. We sat in on the seminar, and I thought ‘right’ let’s give this a go’, joined the Inner Circle program and got our Toolkit, and things changed from that very moment.”
Donnah went back to Coffs Harbour, and immediately started using the templates in the kit. With spectacular results.
“I forgot to tell you about the direct marketing campaign we have just done which produced 41 new clients from 65 postcards handed out in 2 days. They are the $25 gift vouchers. My staff thought I was crazy giving these away but to their amazement over 70% of the people using them bought product valued at over $40 & booked in for another appointment as well. 🙂
