If you’re reading this, chances are you found it because you got an email from me, and clicked on the link in that email.
And that’s because…after years and years of ever-increasing social media – email is still by far the most powerful form of digital marketing you can do!
People value their email inbox a lot more than they value their Facebook or Twitter inbox. Why? Because email is personal, and it is bound to remain that way.
Still, there are many small business owners who find email marketing to be an outdated or an old-fashioned method.
Social media is the new cool kid on the block and it is hogging all the attention.
Which makes traditional email feel like the medium with smaller reach.
But I’ve been doing a lot of research. Social media has not dethroned email. Not at all.
While social media marketing has its own place, it is yet to catch up with email in terms of marketing power. It has a long way to go.
Every major social network knows this and understand the importance of
email. Donʼt take my word, try signing up with Facebook or Twitter without an email address. You canʼt.
Because even social media sites know the importance of email.