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Worldwide Salon Marketing

[VIDEO] Are you really selling what people WANT?

Take a look at Facebook for any length of time, and you'll see post after post of business owners pitching their stuff. Hair offers, beauty offers, blah blah blah. But people don't buy stuff. They buy YOU. They buy your story. So what's your story? And do you tell...

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Why Do I Always Have to Sit Next to the Farting Cat?

The smallest but most compelling book in my large and diverse business library is this one. It's by a long-time mentor of mine, Dan Kennedy, and while the title is deliberately funny, the message is a serious wake-up call for any small business owner or entrepreneur....

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“A Cruel and Shallow Money Trench…”

“The ________ business is a cruel and shallow money trench, a long plastic hallway where thieves and pimps run free, and good men die like dogs. There's also a negative side.” That was the late American 'gonzo' journalist Hunter S. Thompson. He was writing about the...

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The salon business – are you INSANE??

For all the hair stylists, nail techs, beauty therapists and massage therapists reading this – something to think about. How long did it take you to become good at your trade? How many years did you spend studying, on-the-job training, attending professional...

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