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Worldwide Salon Marketing
How this salon QUADRUPLED sales – in two months.
Achieving a massive increase in salon sales isn't actually all that difficult - IF you're prepared to to take Massive Action. At Labella Beautique in Rockhampton, Queensland, owners Deanne & Shenae joined Worldwide Salon Marketing's My Social Salon program in late...
How to Collect $20,000 (or more!) from your ‘missing in action’ clients
It always surprises me how little so many salon owners know about their own businesses. Particularly, some absolutely crucial numbers. In more than a decade of consulting to salons, I almost always get a bemused silence when I ask a salon owner for one vital piece of...
Salon Marketing 101: How’s THIS for laziness?
Are you asleep at the wheel of your business? It never ceases to amaze me how little effort most business owners put into researching their target market. It's because most business owners are simply bone lazy Take this example of outstanding, Olympic-quality...
If your salon marketing’s ‘ugly’, it’s probably working… Here’s why.
Funny how people get fixed on stuff that doesn’t matter, as excuse for why ‘it’ doesn’t work in my town/my industry/my business yada yada yada. This week, an email from a salon owner (not a Member) who’d seen some advertising by a nearby My Social Salon member salon,...
New Salon and Spa Members, Same Problems…
The KISS Principle - Keep it Simple, Stupid We've accepted a whole bunch of new Members into the My Social Salon marketing & coaching program this year, from all over the world...and it's kind of creepy how - no matter whether a salon is hidden away in either a...
Hiring Salon Staff? The Importance of Reference Checking!
If you were to buy some expensive equipment for your business worth say $10,000 would you solely rely on what the salesperson has to say? For a $10,000 purchase, you would do a bit of homework before you bought it? Wouldn’t you? Let’s say it was a $20,000 purchase,...
New Issue of My Salon Success just released “Why Most Salon Marketing Fails”…
Why Most Salon Marketing Fails An Exceptional Guest Experience…. How do we Keep ‘em Coming Back? Renegade Millionaire Price… Is it Always an Issue? The Salon Owner’s Worst Enemy How to boost salon sales by 25% – in 5 weeks or LESS. Problems finding good staff? Then...
How to Turn Disaster into Triumph – a Lesson in Customer Relations
On a warm sunny June day along the appalling roads of the far north Kimberley region of Western Australia, a lot of bad things can happen. And usually do. Our camping holiday was suddenly cut short, thanks to an overheated shock absorber in some of the most remote...







