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Worldwide Salon Marketing
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Simple Salon Marketing
332 pages, digital marketing, social media, done-for-you marketing & promotion templates – written by Rich Salon Owner author Greg Milner.
Used, tested & proven by more than 4,400 salons & spas worldwide.
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“IT WORKS” says Toronto salon owner
When Nadine Bastien Smellie of Aphrodite's Sanctuary in Toronto joined Worldwide Salon Marketing in 2010, she was renting a chair in somebody else's salon. How things have changed; in this review posted on TrueLocal, Nadine tells the story of how she went from being a...
[VIDEO] Is your salon marketing shallow, or deep and strong? Salon marketing ideas you probably haven’t though of…
A salon owner wrote to me a few weeks ago, bemoaning the fact that "I've run out of salon marketing ideas. Everybody's doing package deals now, value-added offers and so on. It's frustrating, if we all do it, there's nothing to help the customers differentiate between...
Your $100 Gift Voucher from Google – use it to drive more clients to your website!
PPC or Pay Per Click advertising works. If it didn't, Google wouldn't have grown into one of the world's biggest companies in less than a decade. It works for millions of small businesses all over the world. If you've never tried it, here's your chance. And we'll set...
Why is ‘Selling’ Such a Dirty Word? Selling Retail in a Salon
There's an old joke my brother tells quite often, because a) it's at his wife's expense, and b) it's not completely untrue. You see, his wife's credit card was stolen a few years ago. He didn't report it for a month because the thief's rate of spending was less than...
Salon Marketing; here’s what you’re missing out on in the headlong rush to social media…
'Everybody' is rushing headlong into social media, Facebooking and Instagramming themselves into a lather of red-faced emotional excitement. It's the bright shiny object, and the 'experts' are shouting at whomever will listen, "don't bother with anything else,...
[VIDEO] “Is Poor Training Killing the Beauty Industry?” Have your say now…
Young beauty therapists are getting a bad rap all over the country for a perceived lack of competence, bad attitude and under-developed social skills. But is it all their fault? There's a widespread belief that beauty colleges are taking just about any student with a...
[VIDEO] “Would you like snails with that facial Ma’am?” How this salon’s marketing went viral, and got millions of dollars worth of free publicity.
I've been nagging salons and spas for years; "Find a Niche - or die." If you continue to try to be all things to all people, you'll never be anything of much value to anybody. Two examples of exactly that kind of 'niche thinking' leaped out at me from my newspaper...
Worldwide Salon Marketing Success Story at the NZ Beauty Awards 2013
Over the last 5 years since starting Worldwide Salon Marketing in New Zealand we have seen and heard many success stories from salons owners, some of whom prior to joining WSM have been close to closing their doors, and others that already have successful and...