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332 pages, digital marketing, social media, done-for-you marketing & promotion templates – written by Rich Salon Owner author Greg Milner.
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Is the Sales Prevention Department working at full steam in your salon?
The Sales Prevention Department is one of my favourite departments in any business. All businesses have one, some more finely tuned than others. A stand-out in my neck of the woods is a local premium car dealer. Not once, but twice has this dealer missed out on a...
[VIDEO] Online review sites – Is Your Salon’s Reputation Being Trashed…or Treasured?
The world has changed. Just a few years ago, your clients might tell a handful of people about their experience - good or bad - in your salon. Now, they can tell millions with the click of a mouse, thanks to the proliferation of review sites online. Review sites have...
Salon Marketing 101: do you make these dumb mistakes when you email clients?
I get literally hundreds of emails every day. And I don't mind, because I study a lot of them for clues to getting better response to my own email marketing. So, if you're using email to market to your clients, here are a couple of things you need to pay attention to....
The Salon Business – at least your clients don’t HATE you!
It can only be the money. I can't for the life of me imagine what else could possibly be attractive about running a business like a bank, where an entire army of customers almost universally loathe you. I actually feel a bit sorry for the banks. The fact that they're...
“Prepare to be 24 Again!” WSM NZ Brings World Leading Biologist in Telomere Research to NZ Beauty Business Summit!
THIS EVENT WILL SELL OUT - HURRY & BOOK!!! Click here to register now World leading Biologist in ‘Life Extension’ visiting New Zealand for one off seminar says “Prepare to be 24 again!” Find out how – straight from the man who discovered its possible! Dr Bill...
Salon Marketing Online – How to Completely Dominate Your Local Market
There are many ways to dominate any given market in the salon & spa industry. You can have product dominance, when your product or service is the only such product or service in your area. You can have demographic dominance, where more people in any given...
[Research] From the ‘Good Grief’ Department – Read this if your salon clients are ‘missing in action’
Sharp-eyed Worldwide Salon Marketing member David Wood of Elan Men’s Hair in Brisbane is another who can thank his immersion in ‘our’ way of salon marketing for honing his B.S. Antenna to a state of high alert. David sent me an article written by a purported ‘expert’...
My Salon Success Newsstand App Smashes The 2000 Downloads Barrier
Breaking News: Perth, Western Australia Salon Marketing News - My Salon Success Newsstand App Smashes The 2000 Downloads Barrier All over the world salon owners are downloading this magazine in their hundreds. Based on the success of the iPad and iPad mini in the...