reviewsFor decades, word of mouth has been the most powerful and effective form of marketing just about any business can use. Restaurants, movies, holiday resorts and dozens of others live or die on the basis of their referrals…hardly anyone would even think of booking an overseas holiday these days without checking on Tripadvisor first. The internet has put the power of word of mouth on steroids.

For effective salon marketing these days, online reviews are absolutely imperative.

You can ignore it at your peril, or you can embrace it, like my guests on this webinar. Jenine Wood is one of our Worldwide Salon Marketing members, from Sandton Hair Gallery in Mitcham, Victoria. We’re also joined by the founder of one of the biggest Australian review sites, Fiona Adler of WOMO (Word of Mouth Online), and our own Director of Online, George Slater.

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