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Simple Salon Marketing
332 pages, digital marketing, social media, done-for-you marketing & promotion templates – written by Rich Salon Owner author Greg Milner.
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Thieves & Liars – How to Protect Your Salon Business
For reasons that will become obvious, we’re in no way identifying the victim in this report. I’ll call her Jenny. It’s a false name, but everything else you read here about her salon business happened exactly as described, in the latter half of 2016. Jenny’s...
An Exceptional Guest Experience…
I stopped at a local Starbuck’s with a friend last week and had the most wonderful server at the counter. A welcoming smile greeted us and an uplifted voice asked us for our order. She then explained that they were introducing their new “coffee” blend and would we...
How to make more money in your salon this Christmas
It’s fashionable to mock the appearance - in September! - of tinsel ‘n glitter Christmas promotions in the major department stores. But the smart business owners in the hair & beauty industry will be using such examples of ‘crass’ commercialism as a warning bell:...
How attention to detail will save you
Let's face it. Everyone hates that one local salon – cafe – restaurant – any local business – that absolutely sucks. We all have one we can picture. The chairs are breaking, the tables are dirty, the staff are rude. The question remains, though – are you that dingy,...
Stop getting hit on by SEO “Experts”
Barely a day goes by that I don't get an email from somebody - usually in the backblocks of India, Pakistan or the Philippines - promising to 'get my website to the top of Google'. If you run any kind of business, no doubt you get the same kind of emails. Y'know,...
[FREE DOWNLOAD] How to Write An Ad That Will Work for All of Your Salon Marketing
Last week, I talked about what you need to know before you write any form of marketing material for your salon. Now, I did promise I’d show you exactly how you can write an ad that turns your silent phone into a never-ending ringing-machine. This includes the 7...
How to Market a Beauty Salon
My technical gurus tell me that every month, hundreds of people around the world are going to Google and typing ‘how to market a beauty salon’. It’s such a simple query, an obvious question, and I’m guessing that almost all of these people are searching for an equally...
4 Marketing Ideas for Salons
Marketing. It’s the only industry other than Hollywood that’s filled with 80% crap. When done right, it creates miracles. When wrong, it ruins bank accounts, businesses and reputations. We’re living in a world where one tweet can make or break a business – and we’re...