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Worldwide Salon Marketing
Harsh Reality: Real Life is Not Like School
At last, a glimmer of light in the dark and murky corners of political correctness. An up-market private girls school in my part of the world has admitted that the 'everybody gets a prize' mentality that's infected our education system for decades might not be...
First Night of Unique Salon VIP Night ‘You Beauty Salon Tour’ A HUGE Success at Gloss Beauty in Matamata!
The ‘You Beauty Salon Tour’ is underway and the first date at Gloss Beauty Boutique in Matamata was a HUGE success! The VIP night saw customers of Gloss Beauty be entertained with live music (from me), makeup demos from Rachael D’Aguiar and they had the opportunity to...
Why it’s Good to be Bold in your Salon Marketing
"Why it's Good to be Bold in your Salon Marketing" There is truth in advertising after all. Most business owners are too timid in their marketing. Unwilling to stand out from the crowd, they therefore blend in with it - and make the BIG mistake of failing to get...
Why it’s DUMB to blame the media when your salon marketing doesn’t work.
Many times every week, we interview salon owners and almost invariably, to the question ‘what kind of marketing are you doing right now, or have done in the past?’ we get an answer like this: “Oh, I’ve tried mailbox flyers/direct mail/newspaper ads/Yellow...
Salon & Spa Marketing – Pricing & Lessons from Picasso
Yesterday was Groundhog Day for me, right down to looking in the mirror and, if I squinted, Bill Murray was looking back at me. The catalyst for this hallucination was (yet another) conversation with a salon owner terrified of putting her prices up. As she talked, I...
[VIDEO] Baltimore salon owner reveals how she gets 10 New Clients a Week – from her Mobile App!
Getting your salon marketing message out to your customers, clients and prospects used to be relatively simple - because you had very little choice when it came to which 'media' to use. You had word of mouth of course - always the best kind of advertising. You had...
Why most salon websites are failures; how to quickly and easily keep your salon’s website fresh, and climbing the search engine rankings
Okay, you've got a website for your salon or spa business. Excellent. Can't be in business these days without at least one. But maintaining a website, keeping it updated with fresh content, keeping it on Google's radar so it gets to the top of search rankings and...
FREE No-Show Report That Will Save the Hair and Beauty Industry Millions of Dollars Each Year – Available NOW!
If you are part of the statistic that shows Australia and New Zealand salons lose an estimated $423 million per annum (ouch!) in customer no-shows then you will want to read this report. Stop banging your head against a wall because there are solutions to the problem....







