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Worldwide Salon Marketing
Day Spa Business Plan Template: Mystery Shopper Reveals Why Salons Are Losing Thousands Of $$$….Could This Be Happening In Your Salon Too?
Imagine being invited to someone’s house, having a really great time and then never being invited back again...you’d feel pretty hurt, right? Well, two months ago I was asked to be a mystery shopper for one of Auckland’s top Day Spas and that’s exactly how I felt when...
Spa Marketing Template: Heidi Morton of Bodyscape, Wellington, NZ – “We Doubled the Size of Our Spa in Just 12 Months!”
I’m a firm believer in attitude playing a big part in the success or downfall of your business, whatever industry you are in. Winston Churchill once said “Attitude is a little thing that makes a big difference” and when it comes to Inner Circle member Heidi Morton of...
Salon Marketing Tools: How a FOOL IDEA helped this US salon owner DOUBLE her sales…in two weeks.
"...We are stoked and plan to run this sale the entire month of June in 2011!" Inner Circle member (3 years) Molly Verbrugge of Indulgences in Little Rock, Arkansas, is justifiably glowing after a Worldwide Salon Marketing promotion she used for just two weeks...
Marketing Plan For Beauty Therapists:”…55 new clients and just over $12,000 income that I otherwise would not have received upfront…”
Old marketing saying: "There are riches in niches." Too many business owners try to be all things to all people, and end up in the to-be-avoided 'middle ground', effectively becoming nothing to nobody. What you really want to do is focus on a small target market...
Beauty Salon Marketing: Canadian salon owner: “…such immediate, massive results in such a short time! I wish I’d joined earlier…”
Kristy Gower of Bayers Lake, Nova Scotia , was so excited to join WSM and the Inner Circle premium program, that even Hurricane Earl couldn’t dampen her enthusiasm! Kristy was accepted in to the program only three weeks ago and by the time her coach called her to...
Danielle turns her salon into a marketing MACHINE….
There's an old quote of Dan Kennedy's that keeps ringing in my ears. "Do something. Be somebody. Be somewhere." It's very reminiscent of that very Woody Allen statement that 'eighty percent of success is just showing up'. Danielle Tripodi of Tonic Beauty Retreat in...
Beauty Salon Business Plan: New Zealand may shake & quake, but its salon marketers rock ‘n roll!
I’m going to keep my travel arrangements secret in the future. Back in April, Michelle and I arrived in the UK the day the Icelandic volcano erupted and shut down Europe’s airspace for weeks. On Saturday, we landed in New Zealand on the day the Shaky Isles experienced...
Salon Marketing Strategy: Newsletters – A Brilliant Example
I’ve written long and loud about the business value of a regular monthly hard-copy newsletter, so I’m not going to bang on about it again here. Most owners of small businesses grumble and gripe about doing it, but those who make the effort reap immense rewards. Take...







