Worldwide Salon Marketing NZ is proud to announce Toni Cunningham joining us as a company director.

Toni’s name will already be familiar to you as a WSM coach and creator of the Successful Salons policy and procedure program and indeed after working with Toni for several years and seeing her work her magic with salons – and large name retail stores – we have invited Toni to become our partner in our business.

Toni’s fulltime focus is to look after our WSM members and after a hiatus from WSM coaching in which Toni took a large chain retail store from one of the worst performing in Australasia to one of their top stores, she is looking forward to stepping back into the fold.  “It’s always nice to take on a completely different challenge and I absolutely love retail so the last 18 months has been fun!  But I miss the one on one coaching and really working with salon owners to turn their businesses around, there’s nothing quite as rewarding as seeing their dollars go up and stress come down!” explains Toni.

Like Chloe Wilson from Chloe’s Beauty Therapy, “Im in to my 2nd month with Toni and I already feel like I’ve gone from a Beauty Therapist to a Business Owner in the first phone call. Toni has made me feel like I can take control of my business and my staff in such an easy way its LESS stress.”

Prior to joining the WSM coaching team, Toni had joined the WSM Inner Circle Program in 2009.  She took her salon from just $800 per week to a staggering $8,500 per week in just the first year and eventually sold her business for a nice little profit.  Something that many business owners strive to achieve.  

And with our new face of WSM comes some new contact details.  You can contact Toni direct on 0508 367 782 or you can email Toni at

With her experience and accolades we know you’ll be just as excited to be hearing more from Toni and learning from her wealth of knowledge.

Welcome on board Toni!