If you put a gun to my head and told me I could only use ONE method of marketing to my clients, I’d always give the same answer – NEWSLETTERS!
Not once every six months, not once every quarter, but every single month. Nothing puts an ‘iron fence’ around your clients like a regular hard-copy newsletter, in an envelope, with a stamp on it. (Email? Sure – it’s efficient, but it’s nowhere near as effective.)
Now, there are THREE ways to do a monthly newsletter.
1) The HARD way. Sit down at your computer and write the whole thing yourself, lay it out so it looks attractive, and get it printed.
2) The EASY way. Download the many templates for newsletters in the Members area, sit down at your computer, and write all the content for it.
3) The REALLY EASY way!
Long-time IC member Susan Vincent has set up a brilliant ‘done-for-you’ newsletter service for salon owners who know the value of a monthly newsletter, but just don’t have time to do it themselves.
For just $97 a month, Susan will do everything for you, and email you the complete newsletter, in Word format, every month. All you need to do is insert your own details, and send it off to the printer.
Here’s a sample newsletter you can download (Right click and ‘save as…’)
Frankly, it just doesn’t get any easier than that. For $97 a month, there’s no way I’d be sitting down at a computer for hours on end!
Here’s what Inner Circle member EvaTzschaschel says about her experience with Susan’s newsletter service:
I just wanted to let you know how excited my clients are about the newsletter. I know I would have never gotten my act together if you didn’t offer your fabulous service. Here are some comments of my clients: “I enjoyed reading your newsletter”, “It’s a really good read”, “Very professional”; and a few people asked me for the next issue. I think it’s a good way to stay in front of clients without being pushy. Thank you so much for your help.
Face Body Wellness
4/3 Julius Ave
And here’s what Claire Mason of Integrity Paramedical Skin Practitioners in Seven Hills, Queenslandsays:
“During November for marketing I released 4 newspaper ads, Glossy DL clinic package promotions inserted into envelopes and home delivered, Email’s sent out to the data base (I had purchased a beauty salon prior) and hand delivered DL cards. Nothing sold more clinic packages than the newsletter.B ecause of the style of your text, even clients of 11 years can’t tell it’s not me talking. Thank you Susan for your passion. Integrity is growing with you on board.”