For many in the hair & beauty industry – or ANY small business for that matter – marketing yourself online can seem like an insurmountable challenge.

Social media, websites, advertising, videos, Google – it’s a nightmare of complexity. So much so that many just throw their hands in the air and give up.

But it doesn’t have to be. George Slater, former Director of Online at Worldwide Salon Marketing, is a master at simplifying what appear to be incredibly complex things. In today’s Rich Salon Owner podcast, George boils down the essence of online marketing to ONE thing.

If you’ve ever felt completely overwhelmed by the sheer size of the challenge, this is GOLD.

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