This week I clicked on a link that took me to an article with the preposterous headline
60+ SOCIAL NETWORKING SITES YOU NEED TO KNOW ABOUT IN 2018
Yes, that’s SIXTY social media platforms this writer insists that – for some reason – you ‘need’ to know about. The mind boggles. Most business owners struggle to get their heads around managing one or two different social media accounts, let along 60 of the damn things. Who has the time?
So it got me thinking…what IS the most important thing for a small business owner to concentrate on this year?