6 Simple Facebook Competitions to Boost Salon Engagement

6 Simple Facebook Competitions to Boost Salon Engagement

Marnie here, 
I know many salon owners who rely almost entirely on Facebook for their bookings and sales.
 
It’s where you post special offers,  announce new products and services, introduce your team members and much more. 
But sometimes, no matter how loud you shout, it seems nobody is listening, right? Hardly anybody seems to notice, and it can be SO frustrating. 
So here are half a dozen simple easy-to-do contests that can serioously boost engagement and activity among your Facebook followers. 
First thing is, a Facebook contest has to be SIMPLE. 
Forget messing about with third-party applications – just run a simple contest through a status update on your Facebook timeline. 
The goal is to increase the engagement and reach of your business on Facebook by encouraging activity.  When people LIKE, Share and Comment on your Facebook updates, you’ll get exposure to their Facebook network and increase the likelihood of showing up in their timeline in the future. 
 
You can also use a simple Facebook contest to grow your email list.  I’ll talk about this strategy last. 
 
If you find yourself wanting to hold a more complex contest than the below, consider using one of the third party apps I mention at the end of this article. 
 
Facebook does have Terms of Service around contests and you can review the official Facebook promotion guidelines here.
 
You can have any of the six contests below running in minutes.
1 – Like to Win
It doesn’t get simpler than this.  Find an incentive to give away and ask people to LIKE your page to enter. 
 
The goal here is simply to increase the number of people that LIKE your page so that you can continue to engage with them. 
 
If possible, use an image of the prize in the post.
This is really simple. 
 
Ask your fans to comment on your post. The comment is their entry into the competition. Here’s a typical fill-in-the-blank example that encourages comments: 
“My fav travel destination is_________________________ because __________________ Post your top travel destination to enter to win (Prize)! We’ll pick a winner from the comments at 5pm on Thursday!”
Here’s how Gummy Bear did it: 
2 – Comment to Win 
3 – Solve to Win
It’s just a twist on Comment to Win. 
 
Contest entries will still be registered through comments but, in this case, you’re asking them to solve a puzzle or answer a trivia question. 
 
Here’s a classic example: 
 
“Guess how many jelly beans are in this jar. The closest guess will win [PRIZE]. Winner will be announced at 6 pm on Easter Sunday on our Facebook page.
The LoansbyChris Facebook page posted a series of trivia questions over several days that ultimately culminated in a single winner. 
 
Notice that the trivia questions are relevant to his mortgage lending business…
4 – Selfie Contest
People LOVE taking selfies. 
 
Why not take advantage of it, with an “upload your fav selfie and Win!” contest…
Such as:
“Did you go to the Beauty Expo? Share a photo you took of your weekend activities, put the pic in the comments below – if your photo gets the most ‘likes’ you win (Prize) – contest winner announced Monday at 11am.”
Here’s another one:
5 – Caption Contest
Here’s another twist on the Comment to Win contest – and this can get a LOT of activity on your page. 
Be careful with the image you choose though, if you use the wrong image, it can fall flat. But a good image that’s relevant to your fan base will generate a lot of comments, likes and shares. 
Here’s a winner: 
6- Join Our Email List to Win
But the contest you should be concentrating on is one which gets all those fans and followers into your email list!
Having fans on Facebook is all well and good. But they are Facebook’s customers, not yours – until you can get them away from Facebook and into your mailing list. 
Which is why, for example, whenever my team of specialists builds a new website for a salon, somewhere in the world, we always encourage them to instal some kind of email ‘lead capture’ device on the website. 
Then you can run a competition on Facebook to drive people to your website, where they can pick up a free Gift Voucher for first-time visitors, like this one: 

Discover all the essential elements of marketing your business so it can reach its full potential with the Client Attraction System 2.0

Has all this been useful for you? Don’t be afraid to comment below…oh, and we have TONS of marketing ideas, courses, templates, video how-to material, social media graphics – all instantly downloadable in the Client Attraction System…go take a look here: https://worldwidesalonmarketing.com/client-attraction-system-2-0/
Talk soon:-) 
xxoo

[VIDEO] Confused about marketing yourself online? Here’s the ONE thing you need to concentrate on…

This week I clicked on a link that took me to an article with the preposterous headline

60+ SOCIAL NETWORKING SITES YOU NEED TO KNOW ABOUT IN 2018

Yes, that’s SIXTY social media platforms this writer insists that – for some reason – you ‘need’ to know about. The mind boggles. Most business owners struggle to get their heads around managing one or two different social media accounts, let along 60 of the damn things. Who has the time?

So it got me thinking…what IS the most important thing for a small business owner to concentrate on this year?

Stop getting hit on by SEO “Experts”

Barely a day goes by that I don’t get an email from somebody – usually in the backblocks of India, Pakistan or the Philippines – promising to ‘get my website to the top of Google’.

If you run any kind of business, no doubt you get the same kind of emails. Y’know, those spam emails.

These emails last a nano-second in my in-box, before I hit the delete button. Here are just a few reasons why:

Reason #1: These people always start their pitch with “I’ve been studying your website and notice that it has big problems etc etc..”
If you’ve been studying my website, you would’ve noticed it has my phone number prominently displayed. If you want my business, call me on the damn phone. Don’t be lazy.

Reason #2: If you were any good at marketing yourself, and weren’t so damned lazy, you’d figure out that sending an email to somebody you’ve never met, from a company I’ve never heard of, expecting me to leap at your fabulous offer with open arms, is no way to start a business relationship.


Reason #3: if you’ve been studying my website, and you’re so observant, you’d know that we specialize in real, effective, manual-labor search engine optimization, for scores and scores of businesses all over the world. But you didn’t bother looking that hard, did you…you just fired off a lazy email, among thousands of similar emails, to thousands of small business owners, hoping that some of them will be so ill-informed, they’ll leap at your fantastic offer.

You may have picked up that this practice makes me a tad cranky. But I get positively livid when our own long-term members get the same kind of nonsense offers.

One Australian business owner who’s been a Member of Worldwide Salon Marketing for more than a decade called us this week after receiving one of these delightful offers, in this case from Canada. We’ve been driving this Member’s online advertising and organic search results for a long time, so she wanted to see our take on this company’s offer.

“It didn’t take long to do some research on this company,” says our Member Services manager, Peter Doman. “The reviews we found were scathing.”
“These guys are not to be trusted.

Its the same deal, telling you that they can guarantee first page rankings when in fact you are more likely to be blacklisted,” said one reviewer.

And…
“These guys didn’t even know a damn thing about SEO work or how to set up adwords… To top things off they didn’t even have the right ranking data from my website…
Poor form but it can sucker in the unsuspecting,” said another.

(There are plenty more like this, you can read them here.)

Once presented with this information, our Member wrote back:

“Thank you so, so much, Peter.  Based on the reviews, I will give them a miss. Thank god once again for WSM.”

The lessons are clear.
1) There will always be somebody, somewhere, promising a lower price. But in all things, you get what you pay for, by and large.

2) If something sounds like it’s too good to be true, it usually is.

3) Do business with people you trust. They might not be perfect, they might not be the cheapest, they might not get it absolutely right, every time. But people you trust will likely trust you too, and will bend over backwards to put things right, as soon as possible.

4 Marketing Ideas for Salons

Marketing. It’s the only industry other than Hollywood that’s filled with 80% crap. When done right, it creates miracles. When wrong, it ruins bank accounts, businesses and reputations.

We’re living in a world where one tweet can make or break a business – and we’re living in a world where we can interact with almost any person, any business – at anytime, from anywhere. We’ve never had this level of interaction before. So why aren’t we using it more?

We see business after business reap in likes, comments, and shares on Facebook, we see business after business hit millions of followers on Twitter, and we see all those models posting selfies on Instagram, wondering how on earth they have 17,000 followers.

It’s all well and good for those businesses, but what about the small boutique day spas, the trichology centres, the hair salons, nail salons and beauty salons of everyday families? How do you breakthrough the clutter of social media and make REAL money?

How do you attract more clients than you’ve ever had before, and get them spending more money than they would anywhere else?

Do you have to have the most luxurious, most expensive salon? No.
You have to have irresistable offers – you’ve gotta have the marketing that works. Marketing that really works.

These 4 marketing ideas are all tried, all tested, and they’ve all been proven to work regardless of where you are, who you’re serving, and what you’re selling.

MARKETING IDEA #1: Facebook Sharing Competition

This idea has been used by several of our members, and I’ve personally set these up for them. Bodhi J – a boutique, luxury salon here in Perth – accomplished a Facebook giveaway/competition perfectly:

salon-marketing-ideas-facebook-competition

Here, they’re giving away a gift bag filled to the brim with their products, but to be entered in the competition, you must like their page, tag a friend, AND share the post. So not only are their likes going to increase, but anyone who gets tagged in the post by their friends will see Bodhi J, too. This entices MORE people to like – more people to share, and MORE people to pick up the phone and call.

Try this for yourself: come up with something you can giveaway… a service, a product – a mixture of both.

Get an image that will get people’s attention, and write a catchy offer (you can steal Bodhi J’s offer if you want inspiration). When you’ve posted the offer to your Facebook page, you can reach more people by boosting your post.

How to Boost a Salon Facebook Post

When you’re on your Facebook page, press “Boost Post” to pay Facebook for more people to see it.

Ideally, you can boost the post to two types of people:

1. People who already know you, and who already like your page
2. People who don’t know you, and don’t like your page

The results of a competition like this will vary from audience to audience, so it’s up to you. I personally prefer going for people who know you, because they’ll tag their friends who don’t know you. Free word of mouth! (well, almost)

To begin your competition, start with people who like your page. You can even try people who like your page and their friends.

To begin your competition, start with people who like your page. You can even try people who like your page and their friends.

Once you’ve picked who you want to boost the post to, hit publish. Within a few hours, the ad should be live.

What They Missed Out On:

A fun little way to build your Facebook page, and something Bodhi J should definitely use with those 1.4k likes is inviting the people who’ve liked your posts to like your page. 

You can do this by going to any post on your Facebook page, and clicking the likes on your page:

When you're in your Facebook page, you can invite people who like your posts to come and like your page.

When you’re in your Facebook page, you can invite people who like your posts to come and like your page.

See the little “Invite” button? You can now invite anyone who interacts with a Facebook post of yours to like your page. A pretty neat and free way to build your Facebook page.

MARKETING IDEA #2: “Rupert the Dog” Lost Clients Letter

How many times have you had a regular client just stop seeing you? How many times have you had a new client appear to her appointment, only to never see them again?

What if you could get them back again? And what if you could get them back on a REGULAR basis? Enter Rupert.

More referred to as a "Raise the Dead" letter – Rupert is used to bring back old clients.

More referred to as a “Raise the Dead” letter – Rupert is used to bring back old clients.

This little puppy will bring you in a few extra thousand dollars by the end of the week if you do this right… the idea is simple: write a letter to your old clientele, from a dog’s perspective, expressing how you – the salon owner – are *very* upset that your client hasn’t come to see you in a while. Add an irresistable offer, enticing your old clientele to pick up the phone and call you – and you’re set.

It works. It’s adorable, effective, and who in their right mind wouldn’t react with an “awwww!”?

The idea is you export a list of names from your database (the software you use to book clients in) who haven’t seen you in, say, 3 months.. 6 months, 12 months… you get the idea. It doesn’t really matter how long – just make sure it’s not *too soon*.

Now, once you’ve sent the first the letter… the key here is to follow up. Follow up with those who didn’t respond, and keep following up. You’ll find more people will call you on the second, third, and fourth letters than the first.

Don’t just send one letter, and hope for the best.
Send multiple, and keep at it.

After all, you don’t quit after doing something once, do you?

MARKETING IDEA #3: Your Salon Window

Yes, I know – “why on Earth would I use my salon window for marketing?”

Good question.

Let’s say this ad was yours:

salon-marketing-ideas-colon

Placing ads like these in your salon window will increase your walk-in rate ten-fold.

Instead of paying a newspaper a few hundred dollars to run the ad, you could pay a printer $50 to print a large copy of it. Large enough for people who’re walking by your salon across the street can read the headline. Large enough for cars driving by to stop and read it.

Place that large ad in your window – and suddenly, you’re an advertising machine. Imagine if every mattress store had a large ad with the headline “Ten Things You Must Do to Get a Solid Night Sleep”… wouldn’t that make you stop and read it?

What about your salon?
“Ten Mistakes ALL Women Make With Their Hair,” (hairdressers)
“They Laughed at Me When I Went to Get My Lashes Done, But Only Gawked When a Man Asked Me Out to Dinner” (eyelash extensions)
“You Can Weigh 10 Kilograms Less – One Month from Today” (fat cavitation)
“Your One Chance for SMOOTH Legs That Men Can’t Resist” (IPL/beauty)

Have an irresistable offer in your ad, and you’re on your way.

MARKETING IDEA #4: Blank White Envelope Letter Box Drop

Yes. You read that right. Take any ad you’ve written (it could even be the one you’ve stuck in your front window), put it into a *BLANK* white envelope, and deliver them to a few streets around your salon.

“But a blank envelope, Greg?”

Yes, BLANK.

If you got home from work this evening, opened your mailbox and found a blank white envelope with no name, no address, no stamp… wouldn’t that be the *first* thing you’d open?

You bet it would be. That’s the type of attention you need to get with your marketing: it should be the first thing your potential clients open/read/watch. If it doesn’t get their attention, you’re screwed.

This flyer drop – this type of marketing – is incredibly effective to bring in new clients. And bringing in new clients is an absolute must.

All of these ideas can be used in any type of salon, any type of spa – regardless of who you serve, regardless of where you are, and it doesn’t matter if you’re in an English speaking country, or in the middle of Spain speaking only Spanish.

The only way you’ll be able to bring in new clients, and rescue your old clientele, is to do something about it. Marketing your salon doesn’t have to be perfect, and with time (and practice), you’ll get better.