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332 pages, digital marketing, social media, done-for-you marketing & promotion templates – written by Rich Salon Owner author Greg Milner.
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[VIDEO] How to get your salon ‘found’ by new clients in their salon search results
Word of mouth is great. Old-fashioned 'offline' salon marketing works too. But there is ONE major way people are now looking for salon or spa services in your local area. And if you can't be found when they search on their smart-phone and look at the salon search...
How to set up a salon business for sale [VIDEO]
Many salon owners dream of 'cashing out' after too many years of hard work, building their business. Too few achieve that dream. Not many even get a sniff of interest. When Marnie and Peter Doman sold their Perth beauty salon, they had a queue of eager buyers. Yet...
[VIDEO] Use Your ‘Super Powers’ – with Julie Piantadosi
You've no doubt read many articles telling you what to do to become successful in your personal and business life. This is all very well and good, but I’m sure you have also figured out by now that there is no magic trick to win this race. There is no quick fix or...
Selling your salon? Before you do… [VIDEO]
What really matters to a prospective buyer - and the nonsense business brokers, accountants and your closest friends will tell you. "I'm going to put my salon on the market," said a confident young lady on the phone to me the other day. "I've worked hard for five...
The dumbest salon business advice
I'd be filthy rich if I had a dollar for every time a salon or spa owner has told me "My product suppliers provide all the marketing I need..." The image you see here is the kind of marketing 'advice' some product suppliers are handing out to their retail partners....
A Salon Owner’s Story
Nina Murray joins us from the little lakeside town of Moses Lake in Washington State, about a three hour drive east of Seattle. "I graduated from Massage school, top of my class, in 2009 and started my business, Knot Release Therapies (www.knotreleasetherapies.com),...
[VIDEO] Christmas in Your Salon; How to ‘Smash it’!
There's no doubt about it, the few weeks leading up to Christmas is THE big trading opportunity for the year for almost all salons & spas. But...if you're going to wring every last dollar out of it, you have to plan your promotions and marketing with military...
[VIDEO] Can a DOG really retrieve your salon’s ‘lost’ clients? Well, Rupert can!
How much 'hidden' revenue are you leaving uncollected, just sitting there, just for the sake of asking? For Queensland salon owner Anita Clements of Twisted Desire hair salon in Corinda, it amounted to no less than $12,000. And all she had to do was ask for it. Two...