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Simple Salon Marketing
332 pages, digital marketing, social media, done-for-you marketing & promotion templates – written by Rich Salon Owner author Greg Milner.
Used, tested & proven by more than 4,400 salons & spas worldwide.
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Salon Advertising – Does Your Ad Pass the ‘Headline Test’?
Couple of weeks ago we took a call from a very disgruntled WSM member, who complained she’s followed the templates to the letter, done everything she’d been instructed to do, and got zero response. She’d had 10,000 salon marketing flyers printed up and distributed to...
Attention Australian and New Zealand Salon Owners Who Want to Do Makeup
At Worldwide Salon Marketing we're always looking for ways to add value...and we're found an absolute beauty here - no pun intended. We've been working for months behind the scenes with a Nationally Accredited RTO to bring you a great opportunity to build value into...
Is Your Salon Marketing ‘Brass Balls’?
So what IS the difference - the unique, significant, compelling difference between your salon and any number of competitors within walking distance? I've been having this conversation repeatedly with many Members in our lately. It's THE issue that bedevils almost...
Accurate Thinking in the Salon Business
"Most business owners think the purpose of getting a customer is to make a sale. But smart business owners know the purpose of making a sale is to get a customer." Dan S. Kennedy, marketing guru, millionaire-maker, and one of my mentors for more than a decade. In any...
[VIDEO] Why ‘old-fashioned’ salon marketing still works
[VIDEO] Why 'old-fashioned' salon marketing still works - Two interviews with salon owners who swear by the effectiveness of 'old-fashioned' hard copy marketing. These videos were recorded about the time when it seemed many salon owners had become seduced into...
The biggest advertising secrets…
This is quite a long blog post. Deliberately so, to be honest. If you have even a passing interest in what actually makes people buy stuff (your stuff, maybe), what makes for 'good' advertising and what deserves to be instantly consigned to the trash, this will be...
Why the salon next door isn’t your real competition
A phone conversation with a salon owner this week started like this: “I’ve got a new salon opening up just three doors down, three others nearby are cutting prices, I don’t know what to do!!” This salon owner was beginning to panic, but she was missing the point, so I...
WSM NZ Has a New Face, Toni Cunningham
Worldwide Salon Marketing NZ is proud to announce Toni Cunningham joining us as a company director. Toni’s name will already be familiar to you as a WSM coach and creator of the Successful Salons policy and procedure program and indeed after working with Toni for...