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332 pages, digital marketing, social media, done-for-you marketing & promotion templates – written by Rich Salon Owner author Greg Milner.
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Cyclone Marcia – and a very dangerous number
Have you ever put all your eggs in one basket, all your hopes for success into a single event, or campaign…and suffered the bitter disappointment of having it all fall apart when matters beyond your control flush it all down the toilet? This week I’ve seen a prime...
Horror Clients – Do These Real Life Salon Owner Stories Ring a Bell for You?
There's a widely-held and often-quoted fantasy in business that holds "The Customer is Always Right." Of course, it's nonsense. If you own a salon, or work in one, there's a better than even chance you've got at least one 'project' client; the one whose mere...
Real anti-ageing – the future of skin care; feature article in Professional Beauty
Australia's biggest beauty industry trade magazine features 'The Man Who Would Stop Time', Dr Bill Andrews PhD - click here to download the feature article in the January/February edition of Professional Beauty magazine...and book your seat to see him LIVE in Sydney...
Salon Marketing Why Salons Fail
"Salon Marketing Why Salons Fail?" I just don't get it. How can it possibly be that so many salon owners and beauty professionals spend so much time, effort and money furnishing their shop, making things look glossy and sexy, hiring and training staff...and put so...
Great ideas you can STEAL as a salon marketer
I've lost count of the number of times over the past 10 years I've been accused of advocating 'tacky', so-called 'unprofessional' or 'cheap' marketing for salons and spas. In one memorable instance, a member of the 'upper echelon' of the beauty industry, a veteran of...
Why Salon Businesses Fail; ‘Implementation Reluctance’ and how to overcome it.
Years ago I used to work with someone who was full of ideas. No, I mean, many of them were really, seriously good ideas. Okay, some were klutzy, ill-researched mere brain dumps, but there were many that had real merit. They'd tumble out of this person's mouth in a...
Setting the World Brazilian Record – with a ton of free publicity!
UPDATE: Membership of Worldwide Salon Marketing comes with many benefits - including but not limited to the kind of support and expertise that can give your salon or spa massive free publicity. Using WSM's technical expertise and marketing know-how, Noosa (Queensland)...
How to put your salon prices up NOW! [VIDEO]
Many salon owners quake at the knees when I suggest they put their prices up. (It's one of only THREE ways to increase your sales.) Remarkably, so fearful are so many about losing clients they even announce their impending price rises in advance. Narelle McKenzie is...