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332 pages, digital marketing, social media, done-for-you marketing & promotion templates – written by Rich Salon Owner author Greg Milner.
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How to put your salon prices up NOW! [VIDEO]
Many salon owners quake at the knees when I suggest they put their prices up. (It's one of only THREE ways to increase your sales.) Remarkably, so fearful are so many about losing clients they even announce their impending price rises in advance. Narelle McKenzie is...
[VIDEO] Online reviews – why you need them, and how to get them!
For decades, word of mouth has been the most powerful and effective form of marketing just about any business can use. Restaurants, movies, holiday resorts and dozens of others live or die on the basis of their referrals...hardly anyone would even think of booking an...
The Story a Leading Beauty Magazine Refused to Publish – Because it’s ‘Too Honest’
As our coaching & marketing members would know, I've rarely been accused of being anything less than direct. When it comes to writing about what works in marketing & business, I don't tend to soften my words to avoid offending those with delicate...
Ten ‘rules’ for setting up a new salon for success
After more than a decade of coaching and advising thousands of salons & spas around the world on marketing & sales, there's one question cropping up repeatedly that I simply can't answer. Not because I don't understand the question, but because it's the wrong...
What it takes to increase monthly salon sales by $10,000
[cf]amber[/cf] I've taught a lot, written a lot about the enormous amount of ACTION required to make a real difference to a salon's financial performance over time. It's simply folly to rely on ONE thing to bring customers through the door. Success is doing a dozen...
How a home salon doubles sales in 3 months
Marketing a small, one-person salon in the suburbs can be a daunting, confusing experience. Tens of thousands of hair & beauty professionals start out this way, and most never break out of the 'hobby' mindset. But Hoppers Crossing (VIC) beauty specialist Myra...
Breaking salon sales records – in the Australian Outback
Alice Springs, Northern Territory, in the 'dead heart' of Australia. Think jackeroos, cattle, red dust and elderly tourists towing caravans. Hardly an ideal location, you'd think, for a thriving hair & beauty salon. But they're bred tough in the Northern...
101 new clients in a single month – here’s how Nicole did it.
Nicole Panayiotou, of Blush Professional Beauty Touch in the country town of Sale, Victoria, is about to have her first baby. So she simply had to get her salon running efficiently, profitably, without her. As the saying goes, when the going gets tough, the tough get...