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Worldwide Salon Marketing

[NEW VIDEO] “How to live the salon owner dream”

What would YOU do if you were in your early to mid-twenties and starting out in the salon business right now - would you do things differently? Ten years ago, young salon owner Kellie Rout was a typical small business person - working full time 'on the tools', trying...

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This Question Gets Heads Nodding YES!

Questions.  They are one of the most powerful language tools you have for getting agreement. But it's rare to see a question used to its highest and best sales use. So I thought I'd offer up some examples of how to get your reader or video viewer to start agreeing...

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The Missing Piece in Business

Take 100% Responsibility for all that you have or haven’t created. The first step in getting to where you want to be in life is to recognise and acknowledge where you are at present and then be clear and set your intention in the direction of where you want to go or...

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What Zappos Taught Kanye West About Criticism

When you think you've got the corner on the market for…well, just about everything, it's nice to know that even big headed people can learn a thing or two. Enter Kanye West.  Big Head Galore. It's not enough to re-brand the Confederate flag and consider it "his," Mr....

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Is your marketing message getting ATTENTION?

Ever slept through the flight attendant's safety presentation? If you're a regular flyer, like me, you've heard it all before. You sit down, pick up the newspaper or magazine, and pretty much ignore it. Which is a problem for all airlines, not the least because it's...

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The Salon Owner’s Worst Enemy

Are you your own worst enemy?     Do you know what is holding you back from reaching your full potential? Over the last couple of years, I have spoken with many salon owners, run workshops and master classes and it's become glaringly obvious - there are a couple of...

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