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332 pages, digital marketing, social media, done-for-you marketing & promotion templates – written by Rich Salon Owner author Greg Milner.
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Google – It’s Not Just About Keywords Any More
It's a game changer for sure. And Google can certainly do that since they pretty much run the online show. So, here's what new and decidedly different. Google has made the biggest change to their search algorithms since 2001. Called Hummingbird, the new change affects...
[VIDEO] From $6,000 a month to $30,000 a month – in THREE years.
"I almost never go into the salon any more. I stay at home with my toddler son, while the business grows and grows..." Nicole Lopez is living the dream that only a small percentage of salon owners ever realize. From a standing start three years ago, her hair &...
You are your greatest asset, so invest in your business education.
Selling your services as an aesthetician or technician is no different than selling the services of a dentist, electrician, plumber , fish and chip shop owner , hairdresser or educator. You see, without marketing no one knows who you are…..you can’t sell a secret...
Salon Salon & Spa Website Marketing: The Most Misunderstood Page Of Your Website
I recently did some research on the Net. I looked at over 300 salon and spa websites. Wow! What an eye opener! Most of them had lots of glitz, music, and beautiful pictures, but lacked any real solid information about their business or how they benefitted their...
How to boost salon sales by 25% – in 5 weeks or LESS.
Amber Clayton is excited. Understandably. For months, her beauty salon in the little South Australian town of Port Pirie (pop. 13,000) struggled to bring in $3,000 a week. Suddenly, in the space of a month, weekly sales jumped to more than $5,000. How? In this video,...
When Falling in Love is a Dangerous Thing to Do.
Sometimes I have to be brutal. And this week, a lovely lady in Johannesburg (I'll call her Jenny) copped both barrels. Jenny had filled in a form on our website requesting a free 30-minute marketing one-on-one with me to find out how to save her beauty business from...
Salon and Spa Newsletter Marketing: 3 Questions That Build A Profitable Newsletter
Here it is March and I'm not seeing a lot of love. At least not in newsletters. The fact is, I hardly ever do! I subscribe to a lot of hair and beauty newsletters… A LOT! The most interesting thing about each of these newsletters is this: They are all the...
Salon Marketing: Why Your Clients Hate To “Purchase” From You
You know it and they know it. You want them to purchase what you're offering. So why not say that in your promo? Hmmmm…when was the last time you wanted to purchase anything? Even if it was an iPad, did you really want to fork over that kind of money? Can I get a...