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Worldwide Salon Marketing
NZ Salon Superstar, Hana Snowden of Ataahua Day Spa – 10 New Clients a Week and works on client’s when SHE wants to!
Every salon owner loves the thought of getting more new clients through their business. It means an increase in turnover, profit, more product sales and so on. But what it also means for a lot of salon owners is more time ‘on the tools’. And that’s scary when you...
Day Spa Business Plan: How Jane Generated A Ton Of Referrals
Inner Circle member Jane Mason of Pure Day Spa in Caloundra was facing a double challenge: not only was her primary market tourists - her spa is in a hotel, with little or no walk-by traffic - but she's in the heart of the area devastated by the Queensland floods this...
Salon Marketing Strategy – How Cathy Davys created her salon’s best January/February ever!
New templates for Inner Circle Member salons - see below. The New Zealand economy - never robust since the onset of the GFC - is bracing itself for another hit in the wake of Christchurch's $12 billion earthquake. But for salon business owners like Cathy Davys, of...
Beauty Salon Business Plan Template: NZ Salon Superstar – How Setting A Target Helped Monique Porter Sell 18 Times More Product in Just One Month!
Setting yourself goals and targets is so important in both your personal and business life. Without having an end result in mind, how will you be able to visualise and achieve your desired outcome? Let’s take ‘losing weight’ as an example in your personal life. When...
Beauty Salon Template: How to get your salon newsletter done for you – the EASY way.
If you put a gun to my head and told me I could only use ONE method of marketing to my clients, I’d always give the same answer – NEWSLETTERS! Not once every six months, not once every quarter, but every single month. Nothing puts an ‘iron fence’ around your clients...
Salon Marketing Tools: Salon owner Nicole Bertrand – from $30,000 in Dec. 09 to $144,000 in December 2010. Here’s how….
Listen in to this audio interview... There IS a phenomenon among certain types of entrepreneurial salon owners. A phenomenon that, once triggered, creates more activity, more business, more profits, than they ever previously imagined possible. Such a phenomenon has...
Salon Business Plan Template: Young kids? Heavily pregnant and struggling to run your salon business? Listen in as these young mothers show how…
Just before Christmas, I took a call from a young salon owner who was clearly in some distress. It soon became clear why. "I'm due to have my first baby in 6 weeks," she said. I congratulated her and said she must be excited, wow, wonderful and other such supportive...
Salon Marketing Strategy From Finland of all places…what happens when a salon ‘gets’ marketing.
Recently our sole salon in Finland won a major prize at a salon competition in Paris. "How do we use that win to our advantage?" asked salon owner Maria Haanpaa. I advised her on a couple of strategies, and didn't hear from Maria for a couple of weeks. Last week, she...







